Jefferson Community College
CLIENT BRIEF
Jefferson Community College has deep roots in the northern part of New York state. They draw students from across the state and also from all around the world and is one of 64 campuses as part of the State University of New York (SUNY) system. Our creative team worked with the college in shooting and producing videos as well as developing online banner ads for several different marketing campaigns.
OUR ROLE
- Creative Strategy
- Videography
- Video Production
- Digital Ad Design
- Marketing Distribution
Adult Learner Campaign
Higher education continues to evolve and flexibility is an important piece in the equation. Jefferson Community College wanted our creative team to produce a video and create online banner ads to be used for an adult learner campaign. Our team captured video on campus of an actual adult learner student who happened to be taking classes outside of her normal work day. The video showcases her typical day and promotes the fact that you can make JCC work for you based on whatever your schedule looks like.
Military/Veterans Campaign
Jefferson Community College is located near Fort Drum which is a U.S. Army military reservation. The campus has wonderful accommodations and benefits to those who are veterans or are active in service. JCC wanted our creative team to produce a video and create online banner ads to be used for a campaign that promoted all the various benefits. Our team captured video on campus of a student who served in the military and from that produced a video that touted all the advantages of a JCC education from her point of view.
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