Using Short-Form Video in Higher Education Marketing Campaigns

Modern times call for modern marketing. While many think that in-depth marketing campaigns are only necessary for the world of big business, educational environments like colleges and universities need to put more effort into their marketing strategies if they’re hoping to reach out and garner interest from new students. One technique more and more educational enterprises are using to capture the attention of today’s students is short-form video. Let the AMNY Education Marketing team help you better understand this practice and how you can use it to your advantage.

What Is Short-Form Video?

Short-form video is a type of video content that is generally under 60 seconds long. This style of content has become increasingly popular with younger generations because it provides quick, easily digestible material. Short-form video has become a staple in our society thanks to social media platforms like TikTok and Snapchat. However, other platforms have followed suit, with YouTube adding YouTube Shorts, Instagram offering Reels and Stories, and Facebook introducing Facebook Reels.

Short-form video can contain any type of content, but some of the most common examples include demos of new products, explanation videos, viral dances, and challenges. While these videos can help viewers become interested in products or services, they can also serve educational purposes or simply provide entertainment.

Why Are Short-Form Videos So Popular?

TikTok is the most downloaded app in the world and has over 1 billion active users. These users spend nearly an hour on average viewing content on the app each day. Because of this, it’s not hard to imagine why companies and other enterprises look to social media apps to garner more interest, especially from today’s youth. Some reasons this form of content is so popular are:

Convenience

With so much content available these days, material that is easy to consume has a leg up. This means that viewers can open the app and watch a video or two while waiting for a ride, during commercials, or even while they’re in the restroom. It also means that the content is easier to share with friends and family because asking someone to watch a 15-second video is a simpler request than asking them to read a 500-word article.

Availability

Because these videos are short and perform well, there is no shortage of content, and that gives users more incentive to keep coming back. Another aspect of availability is that short-form videos are accessible on computers, tablets, and smartphones. This means that they can be consumed anywhere, anytime, including during lunch breaks, while making dinner, or while lying in bed.

No Cost

Most video platforms, including all the major ones, don’t require any fees for members to create an account or view content. This means that they can reach all users.

Cost-Effective to Make

Creators can make high-quality short-form videos for a fraction of the cost standard-length videos would cost. Many use their own phones to make their content.

Priority

Because of how well this form of content performs and all the shares and other interactions it creates, many algorithms prioritize it over other forms. This means that short-form videos are seen by more eyes more easily.

How Can It Help Your Education Marketing Campaigns?

Colleges and universities need to keep up with current trends to attract new students. Many looking to further their education are part of the youth culture, and these social media platforms cater to these audiences. So why not cater your marketing to fit their interests? Because these platforms are so popular, adding short-form videos to your marketing campaigns will ensure prospective students know your name, which can help when it’s time for them to decide where they wish to enroll.

Another helpful aspect is that current students can help make your short-form videos, bringing a younger voice that viewers will identify with. The videos can be as simple as showing the viewer around campus or talking about exciting upcoming events. This will not only be informative but also help create buzz.

Create Engaging Content Through AMNY Education Marketing

Social media platforms aren’t going anywhere soon, so those who work in higher education should take note of what’s popular and use it to their advantage. AMNY Education Marketing has the capabilities you need to increase your reach. Our success stories showcase how we can help you manage marketing in the modern world. Contact us if you’re ready to revamp your marketing strategies.