HIGHER EDUCATION MARKETING STRATEGIES THAT MAKE AN IMPACT

BUILDING MEANINGFUL CONNECTIONS IS ESSENTIAL FOR STUDENTS DURING THEIR COLLEGE JOURNEY.

Advance Media New York partners with Advance Education to specialize in higher education marketing. As part of Advance Publications, one of the nation’s largest media companies and a pioneering force in the digital marketing landscape, our customized enrollment campaigns prioritize student success and align with your institution’s objectives. We place a strong emphasis on fostering meaningful connections between you and your students.

PEOPLE PURSUE HIGHER EDUCATION FOR DIVERSE REASONS AND EACH STUDENT’S EDUCATIONAL JOURNEY IS INDEED UNIQUE!

Whether it’s high school freshmen envisioning college life, seasoned professionals exploring new career paths, or returning learners pursuing graduate degrees, each student’s journey is unique. We understand the significance of decisions for students and their families, and we’re here to help you craft a successful plan. Whether driven by life transitions or natural progressions after graduation, we ensure a seamless and empowering student experience.

Just as no two students are alike, each institution is distinct. Recognizing this uniqueness, we advocate for customized marketing campaigns. By mapping student journeys across 2-year, 4-year, graduate, and vocational programs, we assist you in charting a data-driven path to success.

Prospective students take various factors into account, including parental expectations, location, and tuition costs. Our role is to streamline this process by helping you attract students and investing in their achievements.

OUR CAPABILITIES

Advance Education drives enrollment growth by creating highly customized marketing campaigns that align with each institution’s specific enrollment objectives.

We combine innovative, customized strategies with our deep understanding of higher education. This fusion of fresh insights and proven wisdom empowers us to create compelling and impactful higher education marketing campaigns. Our goal is to help higher education institutions achieve their specific objectives, which include:

  • Enhancing brand visibility by strategically leveraging various channels, including social media platforms and optimizing search engine results.
  • Enhancing student diversity by revitalizing student recruitment initiatives.
  • Enhancing student retention rates through improved student services.
  • Strengthening alumni engagement over the long term.

Whatever your objectives may be, Advance Education utilizes our enrollment strategies to support you in achieving them.

UNDERGRADUATE RECRUITMENT SOLUTIONS

In a competitive landscape where nearly 4,000 higher education institutions vie for prospective undergraduates’ attention, Advance Education utilizes data-driven insights to craft personalized enrollment marketing campaigns. These customized strategies empower institutions to achieve their enrollment objectives.

GRADUATE RECRUITMENT SOLUTIONS

Over the past decade, the number of Americans holding graduate degrees has increased by 50%. This growing demand highlights the significance of a targeted higher education enrollment marketing strategy. At Advance Education, we specialize in crafting personalized, narrative-driven campaigns supported by data. Our objective is to connect higher education institutions with prospective learners, driving enrollment and promoting student success.

CONTINUING ED RECRUITMENT SOLUTIONS

While the typical college student falls within the 18 to 23 age range, there’s a growing cohort of students aged 24 and older who are returning to post-secondary education after a hiatus. To effectively engage with adult learners, higher education institutions should create flexible marketing campaigns that address the unique considerations of continuing education for adults. At Advance Education, our specialized higher education marketing agency designs personalized, focused enrollment campaigns to establish enduring connections with adult learners.

VOCATIONAL RECRUITMENT SOLUTIONS

Technical and career education programs significantly differ from more conventional academic programs. As a result, strategic marketing plans also vary across different student segments. Whether students are preparing for culinary arts, honing elite blue-collar skills, or venturing into emerging technical fields, they all seek pathways to careers in industries that promise a bright future.

Case Studies

SU Athletics

Syracuse University (SU) Athletics​ wanted to understand what their​ current season ticket holders and​ single game ticket purchasers looked​ like. While they had an idea that their​ primary ticket base was an older male​ audience, they did not have data to​ prove that out. And if their primary​ market was this
group, where are​ additional audiences to target to​ replace this base as they age out?​

AMNY Education analyzed the clients ticket purchasing records to uncover untapped geographic, demographic and interest data points. From there, audience segments were built and custom creative developed to speak to each of these audiences. Creative spoke to key factors that motivated an
audience to purchase tickets.

SU Athletics exceeded previous football ticket sales for four consecutive years.

Michigan State University

In our work with Michigan State University, we learned that their Master of Marketing Research program was seeking an extremely specific audience. Their prime candidates were 26 years of age or older, already in relevant marketing or research fields, and had a 3-3.5 GPA while in school and/or five
years of work experience. The program needed to attract students earlier, in order to allow time for inquiry, application, and enrollment in accordance with established timelines.

In particular, the program desired to improve the quality of the applicant while improving the number of those applicants admitted and ultimately, enrolled.

Our team of strategists took a layered approach to attract a high quality audience – moving them from research to applicant. Social Media, Advanced Audience Targeting, Search Engine Marketing and Landing Page development drove success for this campaign.

This campaign moved 57% of candidates that started the application sequence online to complete it. Of those, 92% were admitted and 70% enrolled. All this together offered evidence of an improved candidate quality, due to the significant admission and enrollment rates.

University of South Alabama College of Nursing

University of South Alabama’s College of Nursing has about 4,000 students, working in classrooms and labs in Mobile and through online programs from all areas of the country. USA CON has educated nearly 14,000 nursing professionals who provide quality healthcare around the world.

In Spring of Year 4, USA College of Nursing partnered with Alabama Media Group with the goal of boosting awareness, consideration and increasing the number of applications for their online BSN program.

Utilized a combination of awareness driving call to action (CTA) ads and engagement generating content distribution to reach RNs and LPNs. This combination of messaging communicated the benefits of earning a BSN degree and the qualifications of the USA CON program while making it easy to apply.

  • USA Nursing’s brand and message has been seen over 2 million times, increasing
    awareness for the online RN – BSN program across the state
  • 7,629 users went directly to their website, with 65% of these users coming from
    Facebook.
  • There was a total of 21 new students for the Spring semester of Year 5 – up from only 9 new students prior to the campaign.

As the world changes, so do the requirements of your institution, and the needs of your students evolve. That’s why we tailor our unique approach to align with your specific institution. Our goal is to foster meaningful human connections that empower students for success.

Achieving outstanding results no longer demands excessive effort. Our streamlined enrollment marketing ensures effectiveness, freeing you to concentrate on your students.

If you’re prepared to enhance your institution’s marketing strategy, don’t hesitate to get in touch with us. Let’s embark on this transformative journey together!