Build Your Brand with Live and Virtual Healthcare Events

Many healthcare systems, hospitals, and practices rely on live events to conduct key marketing campaigns throughout the year. However, the lasting impact of the COVID-19 pandemic has made organizations more reluctant to host in-person gatherings with large crowds.

While in-person-only occasions may no longer seem feasible, the healthcare sector can still experience success with this marketing strategy by implementing virtual and hybrid events. Discover the advantages of these alternatives and how to plan them with AMNY Health Marketing.

What Events Can Healthcare Facilities Host?

For healthcare organizations, one of the main goals of hosting live events is to make their community more aware of their presence. Even if prospective patients are not seeking care at the time of the event, recognizing the hospital or practice name and interacting with staff beforehand may increase the likelihood they choose your facility over another when care needs arise.

Although pandemic lockdowns considerably altered processes at medical offices, the sector proved its resilience through the implementation and expansion of telehealth services. Similarly, live events have changed through the advent of virtual and hybrid models. The following are some activities you may consider holding in-person, online, or both:

  • Fundraisers and charity events
  • Community classes
  • Support groups
  • Seminars
  • Health fairs
  • Department tours
  • Preventative screenings
  • Grand openings

Why Hold a Live or Virtual Event? 

Events significantly affect marketing at your healthcare facility if well-organized and carried out properly. Besides building brand awareness, these activities provide multiple other benefits, including:

Engaging Audiences

Many businesses measure their success with marketing by looking at how well they engage audiences. Although hospitals and practices can interact with potential patients through online channels, being able to converse in real-time, whether live or virtually, may leave a more meaningful impact.

Reaping a Return on Investment

Hosting an event streamlines moving patients from the prospect stage to the sales funnel. According to one source, 74% of consumers claim they are more likely to purchase products advertised by a business attending or hosting a branded event. Therefore, live and virtual activities may provide a direct return on investment.

Building Trust

While telehealth services and virtual events are growing in popularity, most people still rely on hospitals and doctor’s offices in their communities to obtain care. Hosting charity events shows possible patients that you value your community and strive to form relationships with those you serve.

Fostering Better Health Outcomes for Patients

Events are not only advantageous for the hospital and practice but may also help patients maintain a higher quality of life. Seminars, support groups, and screening events increase patient knowledge on better managing their health. As patient education grows, more people will understand how to keep a healthy lifestyle, which may reduce their care expenses.

Strategies for Hosting an Exceptional Healthcare Event     

If you decide a live, online, or hybrid activity will boost marketing efforts at your healthcare facility, think about what will maximize the event. The following are several aspects to consider when planning:

  • Accessibility: Determine how people will register to participate. Are there multiple methods? Consider leveraging your capabilities to make the event more accessible.
  • Audience: Evaluate what types of patients would most benefit from attending this event and what topics and speakers they may find intriguing. Additionally, decide which staff members should be there.
  • Cost: If possible, make the event free. In general, complementary activities draw in the most guests.
  • Involvement: Contemplate how to make the event more interactive. This technique better engages attendees and can drive deeper connections.
  • Marketing: While the event itself helps with marketing, you need to figure out the best approach for getting the word out, which may include multiple channels.
  • Value: More than likely, your event will have value even after it ends. You may want to save seminars in an archives page on your website or create blogs giving highlights of the event.

Craft a Meaningful Event with AMNY Health Marketing

Live, virtual, and hybrid events can be highly beneficial for healthcare marketing, but determining the best way to advertise and host them may be difficult. If your hospital or practice needs guidance with these event aspects, turn to AMNY Health Marketing for solutions.

We use reliable data from various healthcare providers to formulate effective strategies in content creation, media selection, audience segmentation, and similar techniques. Our team helps medical facilities acquire new patients and increase referrals by emphasizing their expertise and illustrating their brand’s unique story.  To learn more about our strategized solutions, contact AMNY Health Marketing today.