Healthcare Marketing: AMNY Health2022-03-09T14:30:32+00:00

EXPERTS IN HEALTHCARE MARKETING

Acquire New Patients. Increase Referrals.
Communicate Your Expertise.

LEARN MORE

The Patient Path to Care Has Changed. Has Your Healthcare Marketing Changed with It?

The patient healthcare journey has changed.  Patients prepare for their wellness journey in advance – researching their ailments, reading online reviews and seeking referrals, not from their primary care doctor, but from their social media circles.  Patients walk into their healthcare providers more informed and with higher expectations for their care.

As healthcare providers, your marketing must adjust to this new patient path to care.  That means using data to better understand your patient’s needs – both before, during and after your care.  It means showcasing your expertise and providing that upfront information around conditions and treatments.  It means being involved in the research and conversations taking place before patients even book an appointment.

AMNY Health Marketing has strategized solutions for healthcare providers grappling with the changing state of healthcare marketing.  Our team of healthcare marketing strategists understand the best techniques to acquire new patients, increase referrals and communicate your expertise.  Below are some of the strategies and resources that make AMNY Health Marketing solutions truly unique.

Gray Triangle

Strategies Grounded in Data

Our unique set of healthcare marketing data includes data sourced directly from hospitals, physicians, and healthcare providers to understand patient volume and propensity.  We layer in local data related to medical claims index, the local rate of diagnosis, procedure and prescription information which together pinpoints high density communities for your marketing strategy.

Highlighting Your Expertise with Content

Research is central to the new patient path to care. Developing content and ensuring that it is seen by potential patients, positions you as a credible healthcare provider and a top-of-mind option for care. Whether as a written blogs, website content, social media posts or video all provide platforms showcase your knowledge and expertise to potential new patients.

Telling Your Brand Story

What procedures do you perform better than anyone? Why do patients love you? AMNY Health Marketing will use your unique strengths, and our marketing expertise, to differentiate you from your competitors while building your brand. Our team of talented creative designers conceptualize full campaigns showcasing your brand story.

Hospital & Health Systems Marketing

  • Service Line Promotion
  • Brand Awareness
  • Physician Promotion
  • Public & Community
    Health Initiatives
  • Population Health Management

Private Practice Marketing

  • Patient Acquisition
  • Brand Awareness
  • Thought Leadership &
    Community Outreach
  • Co-Op Activation for Select
    Service Lines
  • Doctor to Doctor Referral
    Marketing

Seniors & Home Health Marketing

  • Future Resident & Family
    Outreach & Education
  • Brand Awareness
  • Home Health & Hospice Branding,
    Thought-Leadership and
    Referral Marketing

Health Marketing Capabilities to Acquire Patients, Increase Referrals and Communicate Your Expertise

Our strategies and solutions are grounded in extensive and reliable healthcare market data – taking the guess work out of creative messaging, content creation, audience segmentation and media selection.  Below are only a few of the healthcare marketing solutions AMNY Health Marketing utilizes to craft successful campaigns for healthcare providers.

Marketing Strategy

Audience Research

Channel Management

Messaging

Content Distribution

Data Science

Segmentation

Data Analysis

Predictive Analysis

Messaging Profiles

Search & Social Media

SEO & SEM

Paid Social Marketing

Content & Distribution

Optimization & Reporting

Content Creation

Blog Writing

Sponsored Content

Content Calendars

Digital/Print Creative

Video Marketing

Concepting & Scripting

Video Production

Video Distribution

Targeting Optimization

Digital Marketing

Geo-Fencing

Search Retargeting

Audience Targeting

Behavior Targeting

Recruitment Marketing

Audience Research

Channel Management

Customized Messaging

Content Distribution

Creative Services

Video & Photoshoots

Digital/Print Ad Creation

Interactive 3D Tours

Collateral & More

With an award-winning creative team, anything is possible.

Compelling creative is essential to any health-specific marketing plan. Our creative team crafts compelling videos, photos, display/print ads, content pieces and more to tell your story. Our creative team has won 7 International Video Awards and 20 New York State Advertising and Marketing Creative Excellence Awards (most by any media company in the state) since 2020.

Learn more about their accomplishments here!

VIEW CREATIVE

Health marketing insights just for you!

Discover our dose of marketing insights related to healthcare.

A Few of Our Health-Related Clients

Healthcare Marketing Success Stories

Cultivating New Patients for New Dental Office

A dentist purchased an existing dental practice and was prepared for typical transition turnover of patients .  He was ready to deploy a marketing plan to reach new patients.

Like many business owners, the dentist took on the daunting task of managing his own pay per click campaign – a responsibility he soon found difficult to implement, as he needed to focus on his expertise: tending to his patients. The doctor discovered he did not have the time, resources, experience or tools to monitor or optimize his daily investment.

After a consultative session, our team stepped in to optimize the campaign, starting with expanding the relevancy, targeting, and profitability of his keyword plan.  The revised strategy was designed to attract patients searching for specific high return dental services such as cosmetic, pediatric, emergency and implants. Next, the team implemented an effective bidding structure using our industry-leading bid management technology and other tactical strategies to improve budget efficiency and conversion – shifting interested prospects into satisfied new patients.

  • 88% Increase in phone calls within the first 90 days
  • 23% Increase in click-thru-rate (CTR) within the first 90 days
  • 900% Return on investment in the first month

Increase Leads for Cosmetic Surgeon Office

A cosmetic surgeon specializing in all aspects of facial rejuvenation and body contouring wanted to extend his brand awareness and generate more patient leads. The doctor sought a fresh approach to connect with specific audience targets that are most apt to desire a nip or tuck to improve their appearance and restore their youthfulness.

To build trust and repour for the practice, while also generating warm leads, our team recommended a social media campaign.  Paid placements on Facebook and Instagram would reach the client’s core audience and make an emotional connection with potential patients all within the comfort zone of their online social environment.

Our social media experts developed effective social ads, including custom video, to promote each of his key procedures. The social campaign incorporated two types of ads: 1) traffic-based ads to drive prospects to the doctor’s website and 2) lead generation ads to deliver interested prospects’ contact information immediately to the doctor’s email for rapid follow up.

  • 90 Leads Generated  with significant amount booking an appointment
  • 424% Increase in website traffic
  • Exceptional CTR exceeded paid social benchmarks by 77%

Major Healthcare System Maximizes Visibility

A major healthcare system felt their marketing visibility wasn’t being maximized in the digital landscape.  They needed to expand their marketing coverage and connections to reach potential patients in their practice areas including audiology, breast center, obstetrics, pain management, physical rehabilitation, robotic surgery, and sleep center.

Our digital team developed a plan to maximize name exposure while generating leads.

The overall campaign employed a combination of channels such as digital display, SEM, content marketing, email and social and the team implemented a different tactic for each channel.

  • 555 phone calls and 72 form leads
  • 20.52% conversion rate: 8X higher than the industry average
  • $49.36 CPA: 61% lower than the industry average
  • 3.42% CTR: 2X higher than the industry average

Are You A HealthCare Provider Looking to Recruit?

Attracting top talent is difficult.  Advance Media New York’s healthcare recruitment approach takes a look at the whole healthcare recruitment marketing funnel.  We tell your business and culture story – what makes working at your hospital unique.  We showcase your points of differentiation – pay, benefits, culture, etc.  And of course we raise the profile of your open positions and connect you with qualified candidates looking for a change.

Let’s Discuss Your Healthcare Marketing

We have a proven strategy to help healthcare providers attract and retain patients.

  • This field is for validation purposes and should be left unchanged.

or call 315-282-8588