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HEALTHCARE MARKETERS

BUILD TRUST to be the PREFERRED provider.

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A Full-Service Healthcare Marketing Partner

In an age when every patient is an online researcher and reviewer, hospitals and physician practices must work harder than ever to tell their story and build their brand. At Advance Media New York, we know healthcare. We’ll help you identify and engage new patients, while at the same time building trust and reputation online in order to increase referrals from other providers.

Successful Healthcare Marketing Marketing Increases Referrals and New Patient Inquiries

Find the Patients or Referrals You Need

Our technology and data—including access to healthcare-specific third-party data—can help you match the right patients to individual service lines or physician practices.

Tell Your Story

What procedures do you perform better than anyone? Why do patients love you? Advance Media New York Healthcare will use your unique strengths, and our marketing expertise, to differentiate you from your competitors while building your brand.

Attract and Retain Real Patients

The goal of your healthcare marketing is to get measurable new patient acquisition, not random clicks or useless metrics. Advance Media New York Healthcare focuses on the results that matter to your bottom line.

When you work with Advance Media New York Healthcare, you are also working with our parent company, Advance Local, and our national healthcare marketing team, Advance 360 Healthcare.  Together, we combine the local expertise, audience loyalty and trusted content of our news brands with deep proficiency in  health care marketing.

Learn about Advance 360 Healthcare

With an award-winning creative team, anything is possible.

Compelling creative is essential to any healthcare marketing plan. Our creative team crafts compelling videos, photos, display & print ads, content pieces and more to differentiate your services from other healthcare providers.  Our creative team has won 38 New York State Advertising and Marketing Creative Excellence Awards over the last two years.

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Our roster of healthcare clients

Healthcare Marketing Success Stories

Cultivating New Patients for New Dental Office

A dentist purchased an existing dental practice and was prepared for typical transition turnover of patients .  He was ready to deploy a marketing plan to reach new patients.

Like many business owners, the dentist took on the daunting task of managing his own pay per click campaign – a responsibility he soon found difficult to implement, as he needed to focus on his expertise: tending to his patients. The doctor discovered he did not have the time, resources, experience or tools to monitor or optimize his daily investment.

After a consultative session, our team stepped in to optimize the campaign, starting with expanding the relevancy, targeting, and profitability of his keyword plan.  The revised strategy was designed to attract patients searching for specific high return dental services such as cosmetic, pediatric, emergency and implants. Next, the team implemented an effective bidding structure using our industry-leading bid management technology and other tactical strategies to improve budget efficiency and conversion – shifting interested prospects into satisfied new patients.

  • 88% Increase in phone calls within the first 90 days
  • 23% Increase in click-thru-rate (CTR) within the first 90 days
  • 900% Return on investment in the first month

Increase Leads for Cosmetic Surgeon Office

A cosmetic surgeon specializing in all aspects of facial rejuvenation and body contouring wanted to extend his brand awareness and generate more patient leads. The doctor sought a fresh approach to connect with specific audience targets that are most apt to desire a nip or tuck to improve their appearance and restore their youthfulness.

To build trust and repour for the practice, while also generating warm leads, our team recommended a social media campaign.  Paid placements on Facebook and Instagram would reach the client’s core audience and make an emotional connection with potential patients all within the comfort zone of their online social environment.

Our social media experts developed effective social ads, including custom video, to promote each of his key procedures. The social campaign incorporated two types of ads: 1) traffic-based ads to drive prospects to the doctor’s website and 2) lead generation ads to deliver interested prospects’ contact information immediately to the doctor’s email for rapid follow up.

  • 90 Leads Generated  with significant amount booking an appointment
  • 424% Increase in website traffic
  • Exceptional CTR exceeded paid social benchmarks by 77%

Major Healthcare System Maximizes Visibility

A major healthcare system felt their marketing visibility wasn’t being maximized in the digital landscape.  They needed to expand their marketing coverage and connections to reach potential patients in their practice areas including audiology, breast center, obstetrics, pain management, physical rehabilitation, robotic surgery, and sleep center.

Our digital team developed a plan to maximize name exposure while generating leads.

The overall campaign employed a combination of channels such as digital display, SEM, content marketing, email and social and the team implemented a different tactic for each channel.

  • 555 phone calls and 72 form leads
  • 20.52% conversion rate: 8X higher than the industry average
  • $49.36 CPA: 61% lower than the industry average
  • 3.42% CTR: 2X higher than the industry average

Are You A HealthCare Provider Looking to Recruit?

Attracting top talent is difficult.  Advance Media New York’s healthcare recruitment approach takes a look at the whole healthcare recruitment marketing funnel.  We tell your business and culture story – what makes working at your hospital unique.  We showcase your points of differentiation – pay, benefits, culture, etc.  And of course we raise the profile of your open positions and connect you with qualified candidates looking for a change.

Let’s Discuss Your Healthcare Marketing

We have a proven strategy to help healthcare providers attract and retain patients.

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or call 315-282-8588

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