EXPERT DIGITAL STRATEGIES FOR HEALTHCARE MARKETING

Maximize Your Practice’s Success With Strategic Healthcare Marketing

Advance Media New York is part of Advance Healthcare, a national healthcare marketing agency helping hospitals, health systems, physician practices, orthopedic groups, and senior care organizations earn trust long before a patient schedules an appointment. Through audience intelligence, AI-ready content, digital advertising, search, social media, and first-party data, we help healthcare organizations become more discoverable, more credible, and easier to choose in an increasingly AI-mediated healthcare journey.

Be Everywhere Your Patient Looks

As one of New York’s most read news sites, we own the audience and data to fuel healthcare marketing campaigns in our region. This audience reach and proprietary data, combined with the experience and expertise of Advance Healthcare, is a unique and powerful combination.

DATA-DRIVEN HEALTHCARE MARKETING SOLUTIONS

Our understanding of market share and growth opportunities relies on analyzing diagnostic and procedure data mapped to geographic regions. Whether for hospital systems or independent practices, effective strategies are developed upon this robust foundation.

CUSTOMIZED SOLUTIONS TO MEET YOUR GOALS

Our commitment lies in crafting customized strategies tailored to your specific needs. Recognizing that your goals are unique, our approach is as well. As your partner in success, we enable you to concentrate on what truly matters – delivering exceptional healthcare.

MARKETING BACKED BY A TEAM OF EXPERTS

Advance Healthcare formulates and oversees strategies through a dedicated healthcare marketing team. Our strategists, campaign data analysts, digital specialists, and creative designers actively engage with your campaigns to ensure successful outcomes.

TARGETED PATIENT ACQUISITION STRATEGIES

Our exclusive first-party consumer data and precise targeting of healthcare providers (HCPs) provide a distinct advantage, enhancing the effectiveness and efficiency of your healthcare marketing efforts. As third-party cookies become obsolete, Advance Healthcare offers the solutions you need.

Orthopedics

Establish a connection between patients and your brand. Our role is to foster emotional connections, build trust, and inspire patients through storytelling and meaningful interactions that lead the patient to take action.

Practices and Clinics

Capture the attention of patients who require your services the most. Collaboratively, we’ll create a streamlined plan that precisely targets those you need to influence, minimizing unnecessary spend and maximizing your team’s resources and efforts.

Seniors and Home Health

Engage with key decision-makers. Recognizing that diverse audiences have distinct requirements, we build trust and credibility by forging emotional connections with the most influential audiences and highlighting your expertise.

Public Health

Raising Awareness, Reaching Communities, Affecting Change. Robust public health campaigns play a crucial role in community well-being. Our comprehensive market analysis, precise audience targeting, and unmatched reach empower local, state, and regional authorities to make a significant impact on their communities during critical periods.

Case Studies

Increase Leads for Cosmetic Surgeon Office

A cosmetic surgeon specializing in all aspects of facial rejuvenation and body contouring wanted to extend his brand awareness and generate more patient leads. The doctor sought a fresh approach to connect with specific audience targets that are most apt to desire a nip or tuck to improve their appearance and restore their youthfulness.

To build trust and repour for the practice, while also generating warm leads, our team recommended a social media campaign.  Paid placements on Facebook and Instagram would reach the client’s core audience and make an emotional connection with potential patients all within the comfort zone of their online social environment.

Our social media experts developed effective social ads, including custom video, to promote each of his key procedures. The social campaign incorporated two types of ads: 1) traffic-based ads to drive prospects to the doctor’s website and 2) lead generation ads to deliver interested prospects’ contact information immediately to the doctor’s email for rapid follow up.

  • 90 Leads Generated  with significant amount booking an appointment
  • 424% Increase in website traffic
  • Exceptional CTR exceeded paid social benchmarks by 77%

Major Healthcare System Maximizes Visibility

A major healthcare system felt their marketing visibility wasn’t being maximized in the digital landscape.  They needed to expand their marketing coverage and connections to reach potential patients in their practice areas including audiology, breast center, obstetrics, pain management, physical rehabilitation, robotic surgery, and sleep center.

Our digital team developed a plan to maximize name exposure while generating leads.

The overall campaign employed a combination of channels such as digital display, SEM, content marketing, email and social and the team implemented a different tactic for each channel.

  • 555 phone calls and 72 form leads
  • 20.52% conversion rate: 8X higher than the industry average
  • $49.36 CPA: 61% lower than the industry average
  • 3.42% CTR: 2X higher than the industry average

Cultivating New Patients for New Dental Office

A dentist purchased an existing dental practice and was prepared for typical transition turnover of patients .  He was ready to deploy a marketing plan to reach new patients.

Like many business owners, the dentist took on the daunting task of managing his own pay per click campaign – a responsibility he soon found difficult to implement, as he needed to focus on his expertise: tending to his patients. The doctor discovered he did not have the time, resources, experience or tools to monitor or optimize his daily investment.

After a consultative session, our team stepped in to optimize the campaign, starting with expanding the relevancy, targeting, and profitability of his keyword plan.  The revised strategy was designed to attract patients searching for specific high return dental services such as cosmetic, pediatric, emergency and implants. Next, the team implemented an effective bidding structure using our industry-leading bid management technology and other tactical strategies to improve budget efficiency and conversion – shifting interested prospects into satisfied new patients.

  • 88% Increase in phone calls within the first 90 days
  • 23% Increase in click-thru-rate (CTR) within the first 90 days
  • 900% Return on investment in the first month