The Goal
In our 7th year as Agency of Record for Greater Binghamton Airport, we’re up for the challenge of continuing to increase commitment from the community to fly local while promoting the airports service to DTW on Delta. We have been impacting brand awareness for BGM’s nonstop service to Orlando (MCO) which have resulted in strong bookings for Avelo, now in their second year at BGM.
The Strategy
Advance Aviation took the lead in developing strategy, creative messaging and a targeted distribution plan to drive results for BGM. The targeted, multi-platform strategy communicated the “Fly BGM!” message seamlessly across mediums, emphasizing the ease and convenience of flying with BGM. A traditional and digital media mix was utilized to align with air traveler behaviors leading to consistent “Book Now” conversions on a custom landing page.
The Results
Pre-pandemic, enplanements increased 15% with a significant reduction in leakage from competitive airports. Load factors were in the high 90’s at the beginning of 2020. Post-pandemic, we continue to focus on getting back to 2020 numbers by impacting bookings for Delta to Detroit (DTW) and Avelo nonstop to Orlando (MCO).
Online Display Ads
Campaign Video
Campaign Landing Page