Using Mobile Technology for Patient Experience
People today are increasingly tech-savvy, using technology to enhance various aspects of daily life. As technology advances, society expects it to carry over into all industries, including healthcare. Therefore, healthcare providers must utilize the top mobile marketing trends and digital communication tools to provide high-quality health services and enhance the patient experience. Here, AMNY Health Marketing details some of the top mobile marketing trends that you should be implementing into your marketing strategy.
Why Does Patient Experience Matter?
You’ve most likely heard the term patient experience, but what does it mean? In short, it is a representation of the healthcare system, encompassing every step a patient takes when seeking medical care. Although a major component, patient experience goes beyond the clinical aspects of care and includes everything from the moment they book their appointment to when care concludes. Every interaction a medical provider has with a patient is an opportunity to improve their experience.
The connection between patient experience and patient loyalty is undeniable. Additionally, it is important to acknowledge patient experience plays a significant role in health outcomes. Inefficient systems can not only reduce patient experience but can also lead to missed appointments and confusion, which cause patients to postpone care.
Furthermore, positive patient experiences can have a trickle-down effect and impact healthcare teams too. With more positive experiences, patient frustration is minimized, easing workloads for medical staff.
Mobile Marketing Trends to Consider
Even though a patient is defined as a person receiving or set to receive medical treatment, make no mistake, patients are consumers. Therefore, there are substantial ramifications when patients believe their standards aren’t being met.
The following mobile technology trends can help healthcare providers enhance the overall experience for their patients:
Insights with AI
Artificial intelligence (AI) has helped revolutionize healthcare delivery and made care coordination a much more efficient process. Using AI and the ability to analyze extensive datasets, healthcare professionals can provide their patients with more targeted messages.
The inclusion of AI with mobile messaging solutions allows healthcare providers to deliver proactive and thorough communication, which improves patients’ experiences. One example of this is the use of AI to analyze patient records and identify patterns. Medical professionals can use this insight to ensure their patients receive timely care for more successful outcomes.
Communication Through Text Messaging
Texting is a very common form of communication in today’s digitally driven-landscape. Most patients feel comfortable communicating through text messages because they most likely do it every day. Healthcare providers can take advantage of this by using SMS messaging services to provide patients with an assortment of relevant information, including appointment reminders, test reports, general alerts about clinic hours, and urgent health status updates.
Furthermore, the utilization of mobile messaging allows doctors and care teams to optimize their daily workflows. This provides them more time to interact with their patients, enhancing experiences. Additionally, mobile solutions can be utilized to improve communication between medical teams, which can lead to better patient care.
The Popularity of Mobile Apps
With an increased need for telehealth due to the COVID-19 pandemic, healthcare mobile apps have risen in popularity. Today, the use of medical apps continues to surge and has become a prominent strategy in the healthcare industry. Healthcare apps provide patients with access to valuable resources regarding treatment and healthcare services, simplifying the care process. Depending on the app, patients can easily check the status of lab results, see which services are covered by their insurance provider, book appointments with doctors, and more.
Mobile-Friendly Searches
When needing to research medical information, such as common symptoms, treatment options, and qualified physicians in the area, most people pull out their mobile devices. Thus, it’s dire for medical providers to ensure they have mobile-responsive websites and mobile strategies to provide patients with a positive, efficient experience. With access to valuable information and other healthcare resources via smartphones and tablets, patients are empowered to make more informed decisions pertaining to their health.
Bolster Your Mobile Marketing Strategy With AMNY Health Marketing
The use of mobile technology and mobile apps can improve the patient experience. Increased access to health information and better communication with physicians are just a couple of examples of how mobile technology aims to help providers enhance patient experiences.
Medical providers throughout the United States wishing to improve their mobile marketing strategies should turn to the award-winning team at AMNY Health Marketing. We specialize in crafting effective strategies to help you find marketing success. To learn more about the latest mobile marketing trends and how we can serve you, contact us today.