Healthcare is a major industry and one that is constantly evolving. Doctors, nurses, and even healthcare administrators need to adapt their practices and capabilities to the current healthcare landscape. AMNY Health Marketing is committed to providing healthcare businesses with the marketing data and strategies they need to succeed. Here, we discuss ways to market a proactive healthcare model rather than a reactive one.

What Is a Reactive Healthcare Model?

A reactive healthcare model is the traditional model of care in the United States. It is essentially when a patient waits until they need healthcare, which is when they’ll react and seek it out. For example, going to the doctor once you already have the flu or have been diagnosed with a chronic condition. The doctor then prescribes the necessary treatment in response to the diagnosis.

Many healthcare providers and patients have historically thought of reactive care as the only feasible option, mainly due to financial reasons. However, reactive healthcare is not always the best way to treat patients, as it doesn’t help to prevent these health conditions and it doesn’t focus on patient-centered care.

What Is a Proactive Healthcare Model?

A proactive healthcare model is the opposite of a reactive healthcare model. This is because it focuses on preventing health conditions from happening in the first place rather than waiting until they happen to treat them. For example, eating a low-sodium diet and routinely getting your blood pressure checked if you know you have a greater risk of high blood pressure. This model helps to center the patient in their care, involving them in regular communication with their healthcare providers. It also helps the patient to make preventative lifestyle changes to delay the chances of a problem rather than drastically intervening once it happens.

Benefits of a Proactive Healthcare Model

Proactive healthcare models have continued to increase in popularity after the COVID-19 pandemic when reactive healthcare fell short. Healthcare facilities and doctors soon started to realize some of the benefits both providers and patients can reap from a proactive model. These benefits include:

• Improved patient experience due to personalized communication and a patient-centered approach
• Increased retention rates due to improved patient experiences
• Decreased healthcare costs by avoiding more expensive reactive procedures and treatments
• Decrease in certain chronic diseases due to better preventative care and lifestyle changes

These are just some of the many benefits everyone in the healthcare industry can get from a proactive healthcare model.

As more and more healthcare facilities look to transition to proactive healthcare models, they will need assistance with marketing themselves properly to prospective patients.

Marketing a Proactive Healthcare Model

Healthcare providers and facilities know the importance of marketing themselves to potential patients – but may not know exactly how to do so with a proactive healthcare model. Some tools used to market a proactive healthcare model include:

• Predictive analysis: This uses patient data to predict who will be affected by certain conditions and assess future risks.
• Targeted communication: This uses customized messaging to reach patients in a specific demographic, ideally persuading them to make an appointment.
• Consistent branding: This uses social media, blogs, sponsored content, and more to help patients recognize your brand and trust your expertise.

Working with an experienced healthcare marketing company like AMNY Health Marketing can help your healthcare facility implement these strategies so you can see success. AMNY Health Marketing offers various solutions to help healthcare businesses market their proactive healthcare model, including marketing strategies, data science, and recruitment marketing.

Get Healthcare Marketing Services at AMNY Health Marketing

Whether your healthcare facility already practices a proactive healthcare model or is looking to transition to one, it’s important to properly market it. At AMNY Health Marketing, we have a dedicated team of marketing strategists who know the best techniques and data solutions to showcase your facility and highlight its proactive healthcare model.

We can help businesses in New York State and around the country to increase their number of patients and referrals while improving communication with patients. To learn more about our health marketing services at AMNY Health Marketing, contact us today. Bottom of Form