How to Use Video to Market to Passive Healthcare Job Seekers

Hospitals and healthcare providers need professional, experienced staff to ensure that patients have the best possible health outcomes. Healthcare workers are in high demand at the moment – Bureau of Labor Statistics anticipates 1.9 million healthcare job openings each year, on average, over the next decade. With such a growing need for qualified health workers, job candidates can be choosy about where they apply and work. How can you stand out from other healthcare providers? Learn about using video marketing capabilities to share your brand in this post from AMNY Health Marketing.

Benefits of Video Marketing

Many healthcare organizations are already doing some form of marketing, whether they’re focusing on traditional print media or digital outreach. Video content is a great tool to add to your marketing strategy. The advantages of using video marketing include:

  • Versatility: You can feature embedded videos on your website, in your email marketing campaigns, or across your social media channels.
  • Better visibility: Using video on your website can help improve your rankings in search engine results pages.
  • Affordability: You don’t necessarily need to invest in a lot of expensive equipment to create videos. The average smartphone can produce surprisingly high-quality video recordings.

Video content is a great way to visually communicate your company culture and work environment while educating job seekers about what it’s like to work for you.

Content Ideas for Video Marketing

Your team is on board with using video marketing – so what will your videos be about? The best healthcare marketing videos are short, informative, and engaging. Consider using these ideas in your marketing campaign:

Employee Testimonials

The best way for a job applicant to know what their prospective employer is like is to hear directly from a current employee. Employee testimonials are a powerful way to communicate your organization’s values, culture, and practices. Plus, they can be more relatable than a formally written job description.

An employee testimonial video might include what they like best about their job, a defining moment in their work, or how they’ve moved up or gained new skills at the organization. Testimonials from current or former patients can be very compelling, as well.

Community Engagement

Showing potential employees that you’re a member of the community makes your organization a more appealing place to work. Many healthcare organizations already have community engagement efforts in place – video content simply helps you document and showcase those efforts.

Consider highlighting volunteer projects you’ve completed in the community or events you’ve participated in, such as health fairs or charity runs. People want to work somewhere where there is a strong sense of community – let your videos display your commitment.

Organizational Accomplishments

Show your healthcare expertise to potential employees and the community at large. If you have recently won an award, earned a certification, opened a new office, or now offer a new service, make a short video about it. Communicating your accomplishments shows potential job applicants that you’re committed to becoming an even better place to work.

Explainer Videos

Some hospitals and surgery centers post informational videos that explain how a certain procedure, medication, or technology works. These videos help patients prepare for surgery and make them feel more comfortable and informed.

While this type of video content is more patient-focused, it’s a great recruitment tool, as well. These videos give job seekers important information about the kinds of procedures you offer and show them that you value patient education.

With so many understaffed hospitals and health centers, healthcare workers know that they’re in demand. Videos are a valuable tool for setting yourself apart as an employer of choice.

Choose AMNY Health Marketing for Video Expertise

Need an experienced partner to help you create compelling video content? At AMNY Health Marketing, we offer innovative advertising solutions to help hospitals, providers, and healthcare agencies achieve marketing success when connecting with prospective employees and patients. Our services include:

  • Messaging and content distribution
  • Audience research and segmentation
  • Video concepting, scripting, and production
  • Targeting optimization

As an award-winning creative team, AMNY Health Marketing helps our clients enhance outreach and recruitment. For more information about our services, contact us today.