The Top Information Travelers Are Looking for on Your Airport’s Website
When potential travelers want to learn more about your airport, your website is the first place they are likely to look. If your website is not well organized or does not contain the necessary information, they may turn to another facility in the area. To increase the likelihood of success in connecting with prospective flyers, Advance Aviation details the information your website most needs.
Your airport may have unique amenities that differentiate it from other facilities in the area, but you should not lose sight of its main service – flights that get travelers where they need or want to go. You may have a landing page that lists flights for the next few months and their corresponding arrival and departure times. To help browsers find the flight they need quickly, consider having separate pages for related destinations.
Delays are another vital piece to include on your website. Besides indicating the delay, provide alternative flights they can take to avoid lingering in the airport. You may also stress that agents can offer advice from the airline in case the traveler has another flight that was not delayed.
Not every flyer can rely on ride-sharing services or family and friends to drop them off at the airport. This makes details about parking a necessity for your website. Express how much it costs to park and whether or not travelers need to attach a ticket to their windshield to avoid being penalized.
If parking is free, highlight that on your website as a distinguishing perk at your facility. Some people drive far distances to reach your airport, so providing sufficient information about parking can reassure them that there is a secure place for their vehicle during the trip.
According to the Federal Aviation Administration (FAA), adverse weather conditions cause the majority of delays in the National Airspace System. If bad weather is in the forecast, travelers want to know how this will impact their flights.
Having a separate page detailing your process for weather-related delays can assure travelers that your team is ready to assist should inclement conditions cause a delay. You may also want to provide the most updated weather report at destinations, so flyers are prepared for any shifts in climate once they land.
Key Information from Government Agencies
The federal government takes air travel very seriously. People must adhere to more regulations when taking a flight than they do with other services. Few would argue that going through airport security is an enjoyable experience, but it’s crucial to safe travel.
It may be tricky to change attitudes about the Transportation Security Administration (TSA) and United States Customs and Border Protection (CBP), but you can better prepare flyers by including their guidelines on your website. For instance, you may create a blog post describing what items passengers can and cannot pack in their suitcases or what they should include in their carry-on bags.
Concessions and Amenities
Travelers may wait in your facility for hours before getting onto an initial or connecting flight, and they’ll want to know if there are places for eating and shopping during times like these. Consider dedicating a page to the different vendors at your airport and a list of amenities it offers, such as conference rooms or charging stations for devices.
Similarly, make sure your website has plenty of images of your airport. Photos give flyers insight into how modern the facility is and if the décor cultivates a relaxing atmosphere. How people feel in the airport matters and can ease many common travel stresses.
A Notice to Air Missions (NOTAM) is primarily useful for incoming and outgoing pilots. It provides a status of the National Airspace System and contains critical information that pilots may not be able to obtain otherwise. These updates may include changes in weather conditions, issues at a relevant airport, or other hazards occurring in the system.
While this content is not directly useful for flyers, incorporating it into your website conveys the idea that your facility stays vigilant. Air travel can be intimidating for many people, but including NOTAM updates lets them know that your airport prioritizes making passengers feel comfortable during their journey.
Improve Your Website with Advance Aviation
If you think your airport’s website could use an overhaul, turn to Advance Aviation for strategic marketing solutions. Serving small and mid-sized facilities nationwide, we are a full-service marketing partner that leverages several digital and creative capabilities to boost enplanements and strengthen passenger retention.
We can diversify your digital presence through multiple types of content, such as landing pages, videos, and social media ads, enabling you to expand your reach and establish your airport as a trustworthy and affordable option for travelers who can – and should – fly local. Contact us today to learn more about redesigning your website using a proven digital marketing strategy.