The Goal
As a long-established Agency of Record for Greater Binghamton Airport, Advance Aviation is up for the challenge of continuing to increase commitment from the community to fly local while promoting the airports service to DTW on Delta.
The Strategy
Advance Aviation took the lead in developing strategy, creative messaging and a targeted distribution plan to drive results for BGM. The targeted, multi-platform strategy communicated the “Fly BGM!” message seamlessly across mediums, emphasizing the ease and convenience of flying with BGM. A traditional and digital media mix was utilized to align with air traveler behaviors leading to consistent “Book Now” conversions on a custom landing page.
The Results
We continue to focus on getting back to pre-pandemic numbers by impacting bookings for Delta to Detroit (DTW) while BGM has continued discussions with airlines for new and additional service.
Online Display Ads
Campaign Video
Campaign Landing Page
