After booking a trip, 95% of travelers will continue to visit travel-related websites. This doesn’t only include visiting their hotel, rental car, and travel agent online. Importantly, it also includes airport websites like yours, making regular, fresh content updates a must. For some insights into this very necessary form of website maintenance, Advance Aviation, a branch of Advance Media New York, suggests a few simple ways to do it and evaluates the benefits that it poses for airports.
How to Update Your Website Content
If you are familiar with the principles of search engine optimization (SEO), then you’re likely no stranger to the advantages of updated website content. But if you’re new to this sphere of digital marketing, we suggest using the following simple methods for your airport:
Regular Blog Posts
Blog posts are a great source of consumer engagement. They provide airports with the unique opportunity to speak directly to consumers about topics that they want to learn about, like how to make the most of their airport visit, the smartest ways to pack their luggage, and more. Plus, blog posts also provide an easy way to keep your site updated with new, exciting content.
Before starting a blog, it’s always a good idea to draw up a posting schedule. Whether your blog will be updated twice a month or more, you can have each entry prepared ahead of time and post it without a hassle. Plus, you can even update an older blog post with current information to engage travelers without starting from scratch.
In the world of airport business, prices and protocols are constantly fluctuating. This means that the high-yield information on your facility’s website can easily become outdated. To keep this information current, we suggest keeping a list of the areas on your website that require the most frequent updates, including flight schedules, destinations, and more. By keeping these items current, you can ensure that repeat visitors receive accurate information every time.
Social Media Widgets
Social media is one of the simplest marketing channels to update. Designed for this very purpose, apps like Twitter, Instagram, and Facebook are ideal avenues for sharing updates. But how can updates made to your airport’s social media outlets benefit your website?
It’s simple – by adding a widget to your homepage, repeat traffic will be able to peruse your updated feeds as they track through your website. Whether you want to highlight your Twitter feed full of traveler interactions, your YouTube uploads that highlight your facility, or another form of social media, your repeat traffic will always have something new to look at.
The Benefits of Updated Content
As you can imagine, keeping your airport’s website updated offers many benefits, including for SEO. For example, Google often values newer content over outdated sources. This means that making regular updates and additions to your website can play a major role in its all-important search engine results page (SERP) ranking.
Another key benefit of keeping your airport website current, especially as it relates to repeat traffic, is that users will come back for more. By ensuring that your website is accurate and current, travelers will continue to come to you when they need new information about their travels.
Set a Content Strategy in Place Today
Regularly updating your website is best practice, but it is even more important for small and mid-sized airports. If you’re ready to make the most of your repeat web traffic but aren’t sure where to start, contact Advance Aviation today. As a full-service airport marketing company, we’ll help you keep your website fresh and up-to-date for all the travelers who come to call.