Education Marketing2024-10-29T18:35:54+00:00

EXPERTS IN EDUCATION MARKETING

For every stage of the journey
students need a connection.

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A Student’s Journey Isn’t Linear So Your Marketing Plan Shouldn’t Be Either.

A student’s circle of influence drives their higher education decisions – including opinions from parents, guardians, school advisors, family and friends. As an education marketer, you need a partner who understands every phase of the journey including how to increase applications, enrollment yield, student retention and alumni engagement.

WHO WE ARE & WHAT WE DO

AMNY Education believes effective marketing begins with effective storytelling.

As your higher education marketing partner, we strive to understand your story and what makes your institution special.

From there, our talented team of strategists, creative minds and data-heads build a strategic marketing plan to tell your story across the most compatible platforms to reach your best audiences. Compelling stories paired with a strategic plan drive great results.

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A STRATEGY-FIRST MINDSET

AMNY Education builds strategies around the prospects you need to attract.

We use data to build custom search strategies and engineer custom audiences. Ad creative and messages are crafted, tested and optimized to produce results at the highest return. We deliver clear, concise reporting fit for the board room or your internal marketing partners. Each campaign is customized to fit your needs, meet your goals and align with your budget.

Our Capabilities

Marketing Strategy

Audience Research

Channel Management

Messaging

Content Distribution

Data Science

Segmentation

Data Analysis

Predictive Analysis

Messaging Profiles

Search & Social Media

SEO & SEM

Paid Social Marketing

Content & Distribution

Optimization & Reporting

Content Creation

Blog Writing

Sponsored Content

Content Calendars

Digital/Print Creative

Video Marketing

Concepting & Scripting

Video Production

Video Distribution

Targeting Optimization

Digital Marketing

Geo-Fencing

Search Retargeting

Audience Targeting

Behavior Targeting

Traditional Media

Billboards

TV / OTT

Radio / Streaming

Print

Creative Services

Video & Photoshoots

Digital/Print Ad Creation

Interactive 3D Tours

Collateral & More

Student Enrollment Strategies


Traditional Students

Community College

Private School

Technical & Career Education

Adult Learners

Alumni

With an award-winning creative team, anything is possible.

Compelling creative is essential to any education-specific marketing plan. Our creative team crafts compelling videos, photos, display/print ads, content pieces and more to tell your story. Our creative team has won a total of 90 Awards (27 International and 63 New York State Awards over the years.

Learn more about their accomplishments here!

See some examples of our education creative chops

VIEW CREATIVE

Our Team

KAREN SHERWOOD

DIRECTOR OF AGENCY MEDIA

With 25 years of advertising experience and a creative background, Karen is uniquely positioned to help our clients develop a complete strategic marketing plan that provides a digital-first but not digital only strategy, working side by side with key members of our team.

AMINA MECCA

DIRECTOR OF REVENUE STRATEGY

Amina has been with the Advance Media New York team since 2013, focusing on project management, client retention, new business development, and SaaS offerings. You can find her building life-long relationships, leading teams, discovering, and implementing data-driven strategies. Amina sits on Advance Local’s DEI Committee and makes a diligent effort with continued learning towards diversity, equity, and inclusion initiatives.

DYLAN CARPENTER

SENIOR ADVERTISING STRATEGIST

Dylan has been crafting digital campaign strategy and helping clients navigate the complex digital landscape since 2014. He works closely with many of our Education partners, allowing him to understand how to create effective digital advertising campaigns in the Education landscape.

JULIE PERKINS

DIRECTOR OF DIGITAL STRATEGY

Julie manages the strategy team and works to create successful digital programs for our portfolio of clients. She has a strong background in search engine marketing and optimization and has led those initiatives for AMNY, in addition to driving digital strategy and measurement.

MATT SOURWINE

DIRECTOR OF CREATIVE SERVICES

Matt oversees our award-winning and internationally recognized creative team. He’s a creative leader and design talent with a proven ability in developing marketing strategies and designs that influence others. He has over 12 years’ experience developing branding campaigns in a fast-paced agency environment and his passion for marketing and design is coupled with a love for focusing on the little details that can really make a difference.

MATT SAVLOV

SENIOR CAMPAIGN SPECIALIST

Matt executes digital advertising campaigns from beginning to end, with an emphasis on utilizing reporting data metrics to interpret and work with sales staff to quickly optimize campaigns. Matt has been a key member of our Higher Ed Team for almost 7 years, helping us gather essential data that is necessary for a successful digital campaign.

Higher Ed Clients

Case Studies

SU Athletics

Syracuse University (SU) Athletics​ wanted to understand what their​ current season ticket holders and​ single game ticket purchasers looked​ like. While they had an idea that their​ primary ticket base was an older male​ audience, they did not have data to​ prove that out. And if their primary​ market was this
group, where are​ additional audiences to target to​ replace this base as they age out?​

AMNY Education analyzed the clients ticket purchasing records to uncover untapped geographic, demographic and interest data points. From there, audience segments were built and custom creative developed to speak to each of these audiences. Creative spoke to key factors that motivated an
audience to purchase tickets.

SU Athletics exceeded previous football ticket sales for four consecutive years.

Michigan State University

In our work with Michigan State University, we learned that their Master of Marketing Research program was seeking an extremely specific audience. Their prime candidates were 26 years of age or older, already in relevant marketing or research fields, and had a 3-3.5 GPA while in school and/or five
years of work experience. The program needed to attract students earlier, in order to allow time for inquiry, application, and enrollment in accordance with established timelines.

In particular, the program desired to improve the quality of the applicant while improving the number of those applicants admitted and ultimately, enrolled.

Our team of strategists took a layered approach to attract a high quality audience – moving them from research to applicant. Social Media, Advanced Audience Targeting, Search Engine Marketing and Landing Page development drove success for this campaign.

This campaign moved 57% of candidates that started the application sequence online to complete it. Of those, 92% were admitted and 70% enrolled. All this together offered evidence of an improved candidate quality, due to the significant admission and enrollment rates.

University of South Alabama College of Nursing

University of South Alabama’s College of Nursing has about 4,000 students, working in classrooms and labs in Mobile and through online programs from all areas of the country. USA CON has educated nearly 14,000 nursing professionals who provide quality healthcare around the world.

In Spring of Year 4, USA College of Nursing partnered with Alabama Media Group with the goal of boosting awareness, consideration and increasing the number of applications for their online BSN program.

Utilized a combination of awareness driving call to action (CTA) ads and engagement generating content distribution to reach RNs and LPNs. This combination of messaging communicated the benefits of earning a BSN degree and the qualifications of the USA CON program while making it easy to apply.

  • USA Nursing’s brand and message has been seen over 2 million times, increasing
    awareness for the online RN – BSN program across the state
  • 7,629 users went directly to their website, with 65% of these users coming from
    Facebook.
  • There was a total of 21 new students for the Spring semester of Year 5 – up from only 9 new students prior to the campaign.

Blog

Let’s Discuss Your Education Marketing

We have a proven strategy to help higher education marketers communicate their stories and drive increased applications.

or call 315-282-8588