
A Full-Service Travel Marketing Partner
Tourists experience a dreaming and planning phase of their journey, long before they book. You want your destination or attraction in front of those travelers while they are choosing a vacation spot, not after. As a travel marketing partner, Advance Media New York Travel & Tourism utilizes first-party data, extensive knowledge of the decision-making process and market analysis to deliver messaging through search, social media, display and content. Not to mention our award-winning creative team that has earned international awards for work they’ve done in the travel industry!

With an award-winning creative team, anything is possible.
Compelling creative is vital for any travel marketing campaign. Our team crafts engaging videos, photos, display & print ads, and content pieces that beautifully narrate your destination’s story.
Let our award-winning creative services team bring your destination to life. Our talented team has won 27 International Creative Awards and 63 New York Advertising and Marketing Awards over the years. View our team’s video showcase in Travel and Tourism HERE
Amplifying the Visibility of Your Message
In-Story Video
Videos embedded within premium publisher content. Automatically plays when in-view but with user-initiated audio
YouTube
Skippable pre-roll option within YouTube. Cost-per-view model allocates budget to most engaged users.
Over-the-Top (OTT)
Integrates your ads into popular streaming app content, while targeting your message to key demographics.
Spotify
Ad placements within Spotify targeted by demographic data, listening behaviors, interests, & contextual targeting.
Social (FB, IG, TikTok)
Placements on key social media channels critical to your destination, with custom formatted video for maximum impact.
Drone Video
Our certified drone operators are up-to-date on the latest airspace regulations, ensuring all footage captured is high-quality and compliant.
Interactive 3D Tours
With virtual reality capabilities, users are able to walk through a 3D space where they can also interact with various hotspots that can display additional callout-information.
Search Engine Marketing (SEM)
Strategic visibility on search engines by placing paid ads at the top of search results.
Plus all full-service media buying
Successful Travel Marketing INSPIRES, INFORMS and ENGAGES POTENTIAL TRAVELERS

Advance Media NY is a full-service travel marketing partner focused on telling your unique travel destination story to potential visitors looking for a day trip, long weekend or week-long vacation ideas. Our vast travel and tourism marketing knowledge and full-scale marketing services, coupled with our award winning creative team, drive success for our travel and tourism partners.
Unleash Your Travel Tale: Inspire and Attract Travel Seekers
Advance Media NY develops custom marketing strategies that address the whole travel decision making process from inspiration through to booking.

Inspiration
Your destination is something special. Let our experienced travel marketing team help you build your story. Showcase what makes your destination different and inspire potential visitors to add you to their must-visit list.

Targeting
Targeting the right people seeking travel inspiration or researching destinations is key. Our travel marketing specialists use a combination of 1st and 3rd party data (along with more advanced targeting techniques like geo-fencing and weather triggered technology) to reach your best potential audience.

Booking
How do drive one-time attendance while marketing an event as part of your overall destination? That’s the challenge. Having produced and promoted our own events, the AMNY travel marketing team has a unique understanding of event marketing. Learn from our best practices.
Experience Across All Aspects of Travel Marketing
The travel category is vast and diverse, and Advance Media NY boasts extensive experience across the industry, adeptly handling each partner’s unique challenges. Different segments demand tailored approaches.



Advance Media NY has expanded our borders, bringing strategic travel marketing skills to New York State and beyond.
Some of our past & present travel & tourism clients across New York State


Our Travel Marketing Team

Bridget Cerrone

Gracie Dardar

Matt Sourwine

Gerard Carroll

Jim Kulakowski

Sam Eaton
Travel Marketing Success Stories

Delaware Delivers
Project Overview
Our agency is currently working with Wilmington Airport and the DRBA on promoting travel to the state of Delaware by promoting all the various things there are to do there with a focus on promoting travel through Avelo Airlines as the most convenient access point.
Our creative team produced several video versions for this campaign and came up with the overarching campaign concept ‘Delaware Delivers’.
To date, all active campaigns are exceeding our internal benchmarks which indicates the creative is effective and that we’re reaching the right audiences. We’ve served over 11.7M ads, there’s been over 4.4M completed video views, over 618K social ad engagements and over 140K clicks on ads.


Expedia®
Expedia – Influencer Marketing
For Expedia we created a successful influencer ad campaign during the pandemic to reconnect with travelers and increase consideration of the brand for vacation rentals and road trips. The campaign featured diverse influencers within the parenting and travel verticals, who shared blog posts, Instagram posts and Stories, and weekend road trip itineraries on their channels. Expedia also used paid advertising on Facebook and Instagram to target specific audiences.
The campaign was a success, generating 130.6K engagements (2x guarantee), 2.8K clicks to Expedia’s website (5% above benchmark), 3K saves (4% above benchmark), and 247.5K Instagram Story impressions (94% above benchmark).
This campaign is a great example of how brands can use influencers to reach and engage with their target audiences. By partnering with influencers and aligning the campaign through paid advertising, Expedia was able to reconnect with travelers and increase consideration of the brand for vacation rentals and road trips.


Amtrak Midwest®
Project Overview
As agency-of-record for two state-supported routes (Illinois, and Wisconsin), AMNY has built and implemented digital-first (but not digital-only) campaigns to increase ridership and revenue. Key to these campaigns was client need to balance unique messaging for their state-supported routes.
Amtrak Hiawatha® – Video – Milwaukee Business Journal Home Page Takeover
Amtrak Hiawatha® – Out-of-Home Billboard


Yates County
Project Overview
Yates County is located in the heart of the Finger Lakes region and is home to sparkling waterfronts, breathtaking scenery & world-class wineries. We had the pleasure of working with The Yates County Chamber of Commerce on multiple video projects over the last few years.
We captured footage at a variety of area attractions, local businesses and historical sights. We produced a general long-form video, a long-form video highlighting the local food scene, the Keuka Lake Wine Trail, as well as shorter versions to promote traveling to the county.

Fulton County
Project Overview
Fulton County or the ‘Foothills of the Adirondacks’ are known for their 44 lakes and 74,832 acres of wild forest while also featuring rich, inviting history and a wealth of culture and the arts.
We had the opportunity to work with the Fulton Montgomery Regional Chamber of Commerce, visiting the county during each season to capture the tourism opportunities and promote the area as a four-season destination. Longer form videos paired with shorter spots to be used in marketing helped bring greater awareness to such a beautiful area and what it has to offer.

Let’s Discuss Your Travel Marketing
We have a proven strategy to help you increase visitors