742% RETURN
from a single Meta ad campaign
192% IMPROVEMENT
in advertising CTR year-over-year (3/24-3/26)
370+ CALLS
in a year (last 12 months from 3/25/26)
THE CHALLENGE
New Jersey Siding & Windows depends on a steady flow of qualified leads to keep their calendar full. Competing in the home improvement space means going up against well-funded national brands, aggressive digital advertisers, and a market full of low-quality lead vendors offering volume without value.
Their goal was straightforward but demanding. Leads needed to come in at a cost low enough to keep the work profitable. They did not need a vendor. They needed a strategic partner who would own that cost-per-lead consistently over time.
THE RELATIONSHIP
The success of this marketing campaign comes from more than smart strategy, it is also the close partnership built over a decade.
Together, we have developed a granular understanding of how New Jersey Siding & Windows operates, what their team needs, and where leads are most likely to close. That kind of institutional knowledge cannot be built overnight, it compounds over time.
OUR APPROACH
Rather than optimizing for a single channel, we created an omnichannel strategy designed to capture demand at every stage of the buyer journey. High-intent paid search works alongside sustained organic visibility. Community-level sponsorships, social advertising, display, and retargeting creates a system where each channel reinforces the others.
Every tactic used has a positive impact on the others. Over time, the result is an efficient lead-generating system supported through the symbiotic relationship of each marketing channel.
THE RESULTS
New Jersey Siding & Windows uses multiple lead sources beyond what they do with us. After sustained investment in our multichannel strategy, our approach proves its effectiveness:
Cost per lead is 50% that of their next best source
Over $510,000 in sales directly attributed to Meta advertising in a single campaign period, representing a significant return on that investment
Consistent delivery against the core benchmark of leads costing one-tenth or less of the revenue they generate
WHY IT WORKS
Many agencies optimize for one channel. We optimize for outcomes. The channels in this campaign are not operating independently. SEO builds the organic foundation. Paid search captures demand at its peak. Display and social maintain visibility between searches. Community sponsorships build the offline trust that closes in-home sales. Retargeting brings back prospects who did not convert the first time.
Seasonal flexibility in paid search means the budget moves toward opportunity rather than running at a fixed rate regardless of market conditions. Value-added placements amplify the message without inflating the cost. And the longer the partnership runs, the more precisely tuned the strategy becomes to what actually drives results for them.
LET US HELP YOU GROW YOUR BUSINESS
Contact us today for a free consultation.
