“A world leader in RF and wireless technology, Anaren recently acquired and re-launched a product line that remotely monitors temperature-critical assets and equipment in applications like restaurants, pharmacies, hospitals, among many other settings. While we are headquartered in Syracuse, nearly all our business and all of customers are located elsewhere in the US or around the globe. So, when it came time to invest our advertising dollars in this new product line, it did not occur to us to reach out to the Advance Media New York – who we mistakenly perceived as being locally or regionally focused in terms of reach and capabilities.
Fortunately for Anaren and the folks at Advance Media New York, we kept an open mind when they gave us their capabilities presentation, which — through their association with the Advance Digital network – included a wide and compelling range of digital advertising tactics we could use to get our messaging out, across both B2B and consumer media. As a result, we invested some of our resources with Advance Media New York. We found them knowledgeable and very easy to work with. And the display ads, pre-roll video, and responsive rich media they helped us create and place were quite effective in reaching and engaging audiences that mattered to us. As a consequence, traffic to our site increased and our brand recognition has grown measurably in the geographies and business types we targeted with our campaign…all of which were well outside of the Syracuse/CNY area.”
Samantha Lankford • Marketing Communications Specialist