B2B and B2G Digital Marketing
Global reach, digital expertise and personal service for manufacturing and technology companies
Advance Media New York is part of one of the largest media groups in the United States. We’re 100 digital marketers. In the heart of Upstate New York. Ready to meet with B2B and B2G companies from Buffalo to Albany, Binghamton to Watertown, and all points between. As the digital marketing partner for The Manufacturers Association, we’re eager to work with manufacturing, technology and service companies who — like us — call Upstate New York home and do business around the world.
More than a media company, more than an ad agency, we develop data-driven, digital first, marketing communication plans. Our focus is lead generation, lead nurturing and storytelling that’s relentlessly focused on measurement and accountability.
That’s our story. Together, let’s tell yours.
Some of our marketing solutions include:
Because “whoever knows their customer best wins”, we often start with CRM analysis to gain a better understanding of who your customers are, and Voice of the Customer research to get a better grasp of why some companies are your customers and why some companies aren’t.
Our UX professionals develop insights into how users engage with your website and suggestions to optimize their experience.
Storytelling is in our DNA. We help craft content, deliver it across multiple platforms and measure the results. For lead gen, lead nurturing and thought leadership, content marketing is king.
What sets us apart will set you apart from your competition. Clear deliverables and monthly reports will improve your ranking for relevant keywords. With 87% customer retention rate, our team has the skills you need to maintain your competitive position on search results pages.
We own Matchcraft and we partner with Kenshoo, two of the top PPC bid management/optimization platforms in the industry. Your team will be Google Adwords certified and our company is a Google Premier SMB Partner. Our pay-per-click professionals have the insights you need to stay ahead of the latest trends and best practices.
Reach decision-makers and stakeholders who influence purchasing choices with custom display networks and custom-built audiences through a network of premium publisher websites. All display networks are not equal. Trust your message to a partner that’s a digital media company and a digital marketing agency. Make your display advertising a part of a comprehensive and coordinated digital program.
Target by SIC codes, revenue size, number of employees, job titles, job levels (c-suite?), functions, geo, etc. Use whitepaper downloads, links to play videos, form fills and other tools to capture leads for your CRM. Our B2B database consists of 60 million business records.
Engage your customers on facebook, Instagram and other social platforms to reach new clients and reinforce current relationships.
Let our creative team make your story come alive with video, and impact ad units that cut through the clutter of today’s busy digital marketplace.
Reporting and Optimization
Digital marketing isn’t something we set and forget. The key to our success is the relentless attention we pay to key metrics, using data to drive ROI higher with continuous improvement in tactics and strategy.
“Air Innovations is growing globally in specialty environmental control systems in diverse applications from aerospace and semi-conductor to wine cellars. We need a partner who understands our unique audiences, and who has global reach. Advance Media New York has the digital expertise, local service and global scope we need to achieve results.”
To learn more about digital marketing for manufacturing, technology and professional services companies, contact a B2B/B2G consultant today.