The award-winning journalists from the Syracuse Media Group launched a new website, NewYorkUpstate.com, on May 12. The site showcases the best of Upstate New York State travel information – everything from fairs, to camping, hiking, concerts and dining.
And, if offers also a place for companies and tourism sites to share their messaging, branding and marketing efforts – in specific regions, or across the state.
NewYorkUpstate.com is written by people who know Upstate New York – who can steer you to the top getaways, best selfie spots and off-the-beaten path attractions. It offers a real insider’s view on Upstate daycations, staycations and vacations. It’s also the place to find practical travel tips like gas prices, weather, and what’s available at every NYS Thruway rest stop.
“We designed something appeals to travelers and to travel and tourism companies,” said Michele Sardinia, Vice President, Digital Solutions. “It’s a perfect site to tell your story about the amazing attractions in Upstate New York.
A marketing campaign for the site focuses on travelers throughout the Northeast region and Canada.