The Generations You Think Are Searching Aren’t
For years, airports have chased younger travelers with the assumption that they represent the future of discovery. But the [...]
For years, airports have chased younger travelers with the assumption that they represent the future of discovery. But the [...]
As Advance Aviation’s largest AOR airport client, Provo Airport has maintained a multi-year commitment to media and marketing, supporting sustained passenger growth and route development.
For years, airport marketing conversations have centered around amenities. Better terminals. More dining. Nicer seating. Upgraded passenger experience. Those [...]
Many airports treat passenger leakage as inevitable. Travelers drive to larger hubs. They choose the airport with more visibility. [...]
Airport marketing has traditionally segmented travelers by purpose. Business traveler. Leisure traveler. Family traveler.But the Horizon Report uncovered a more [...]
Not every traveler inside a catchment area is equally persuadable. The Horizon Report identified a particularly important audience band: Travelers [...]
Airport discovery no longer begins with the airport. Travelers increasingly discover routes through:Google Flightsairline platformsAI-assisted recommendationssearch enginessocial contentthird-party travel ecosystemsThat [...]
Travelers are increasingly optimizing for certainty.Not just destination. Not just price.Certainty.The Horizon Report found that travelers consistently prioritize experiences that [...]
Airport marketing teams are under pressure to demonstrate impact.Not just impressions. Not just awareness.Real influence on traveler behavior.That’s why the [...]
Digital tools continue evolving.AI is reshaping discovery. Search behavior is changing. Audience targeting is becoming more precise.But the biggest shift [...]