The Generations You Think Are Searching Aren’t
For years, airports have chased younger travelers with the assumption that they represent the future of discovery. But the [...]
Provo Airport Drives Sustained Passenger Growth Through Strategic Air Service Marketing
As Advance Aviation’s largest AOR airport client, Provo Airport has maintained a multi-year commitment to media and marketing, supporting sustained passenger growth and route development.
The Airport Decision Is More Predictable Than You Think
For years, airport marketing conversations have centered around amenities. Better terminals. More dining. Nicer seating. Upgraded passenger experience. Those [...]
Leakage Is Often a Visibility Problem, Not a Loyalty Problem
Many airports treat passenger leakage as inevitable. Travelers drive to larger hubs. They choose the airport with more visibility. [...]
Frequency Matters More Than Travel Purpose
Airport marketing has traditionally segmented travelers by purpose. Business traveler. Leisure traveler. Family traveler.But the Horizon Report uncovered a more [...]
The 30–60 Minute Opportunity Zone
Not every traveler inside a catchment area is equally persuadable. The Horizon Report identified a particularly important audience band: Travelers [...]
Airport Discovery Is Changing Faster Than Most Teams Realize
Airport discovery no longer begins with the airport. Travelers increasingly discover routes through:Google Flightsairline platformsAI-assisted recommendationssearch enginessocial contentthird-party travel ecosystemsThat [...]
Predictability Is Becoming a Competitive Advantage
Travelers are increasingly optimizing for certainty.Not just destination. Not just price.Certainty.The Horizon Report found that travelers consistently prioritize experiences that [...]
Visibility Alone Is No Longer Enough
Airport marketing teams are under pressure to demonstrate impact.Not just impressions. Not just awareness.Real influence on traveler behavior.That’s why the [...]
The Future of Airport Marketing Is More Strategic
Digital tools continue evolving.AI is reshaping discovery. Search behavior is changing. Audience targeting is becoming more precise.But the biggest shift [...]