A blog that has valuable information about marketing tips. Advance Media New York stays atop of all the latest digital trends and then shares that information on this blog.
For years, airport marketing conversations have centered around amenities. Better terminals. More dining. Nicer seating. Upgraded passenger experience. Those [...]
Many airports treat passenger leakage as inevitable. Travelers drive to larger hubs. They choose the airport with more visibility. [...]
Airport marketing has traditionally segmented travelers by purpose. Business traveler. Leisure traveler. Family traveler. But the Horizon Report uncovered [...]
Not every traveler inside a catchment area is equally persuadable. The Horizon Report identified a particularly important audience band: [...]
Airport discovery no longer begins with the airport. Travelers increasingly discover routes through: Google Flights airline platforms AI-assisted recommendations [...]
Travelers are increasingly optimizing for certainty. Not just destination. Not just price. Certainty. The Horizon Report found that travelers [...]
Airport marketing teams are under pressure to demonstrate impact. Not just impressions. Not just awareness. Real influence on traveler [...]
Digital tools continue evolving. AI is reshaping discovery. Search behavior is changing. Audience targeting is becoming more precise. But [...]
Proprietary first-party data on how travelers choose airports, where regional markets are losing passengers, and what airport marketers can do [...]
The content problem no one wants to admit Most marketing teams are not struggling to produce content. They are [...]