Marketing Tips Archives • Page 4 of 29 • Advance Media New York

The Local Advantage That Most Community Banks Are Leaving on the Table

Lesley Delchamps2026-07-30T15:00:52+00:00July 29th, 2026|Marketing Tips|

Here’s a number that should make every community bank marketer sit up straight: 76% of American consumers view local banks favorably. For local credit unions, that number is 77%, which is the highest favorability rating of any institution type in the country.

Advance Travel & Tourism Unifies Destination and Aviation Expertise Under One National Team

Sara Dyer2026-07-29T18:22:08+00:00July 22nd, 2026|Airport Marketing|

As destinations and airports navigate an increasingly competitive landscape for traveler visibility, they need partners who combine national scale [...]

49% of Consumers Google Your Institution Before Deciding. What Do They Find?

Jon Nelson2026-07-10T20:25:28+00:00July 10th, 2026|Marketing Tips|

When a consumer is ready to open a new account or switch institutions, their first move is almost always digital. [...]

Why Measuring Marketing Isn’t Enough – And What Actually Drives Results

Jacquelyn Gawron2026-06-26T20:34:43+00:00June 26th, 2026|Marketing Tips|

Measuring marketing performance is necessary, but it is not sufficient. Data alone does not improve outcomes. Action does. Most [...]

Why Google’s SEO/AI Optimization Guide Is Really About Escaping Commodity Content

Jacquelyn Gawron2026-06-26T20:37:03+00:00June 26th, 2026|Marketing Tips, SEO|

For the last two years, marketers have been asking the same question: “How do we optimize for AI search?” [...]

AI Didn’t Mislead You. You Did.

Jon Nelson2026-06-23T22:07:32+00:00June 23rd, 2026|Marketing Strategy, Marketing Tips|

A growing number of business owners are turning to AI for answers. Some are asking about advertising budgets. Others want [...]

The Generations You Think Are Searching Aren’t

Sara Dyer2026-06-22T18:24:44+00:00June 12th, 2026|Airport Marketing, Marketing Tips|

For years, airports have chased younger travelers with the assumption that they represent the future of discovery. But the [...]

Greater Binghamton Airport

Matthew Sourwine2026-07-09T14:41:07+00:00June 10th, 2026|Airport Marketing, Case Study|

See how we helped Greater Binghamton Airport increase their enplanements, reduce leakage, and increase load factors to near pre-pandemic numbers.

Provo Airport Drives Sustained Passenger Growth Through Strategic Air Service Marketing

Sara Dyer2026-09-02T15:55:11+00:00June 8th, 2026|Airport Marketing, Case Study|

As Advance Aviation’s largest AOR airport client, Provo Airport has maintained a multi-year commitment to media and marketing, supporting sustained passenger growth and route development.

The Airport Decision Is More Predictable Than You Think

Sara Dyer2026-06-22T18:40:37+00:00June 4th, 2026|Airport Marketing, Marketing Tips|

For years, airport marketing conversations have centered around amenities. Better terminals. More dining. Nicer seating. Upgraded passenger experience. Those [...]