Marketing Tips

If you asked your last 50 new account holders how they first heard about your institution, what would they say? If you’re like most community banks and credit unions, the most common answer would be: ‘Someone in my family told me about you.’

Here’s a number that should make every community bank marketer sit up straight: 76% of American consumers view local banks favorably. For local credit unions, that number is 77%, which is the highest favorability rating of any institution type in the country.