Here’s a surprising statistic for those focused on marketing to 18 to 29 year-olds.  Facebook is by far the most popular social media channel among that age group.

 So, if you’re too busy to manage multiple social media outlets, focus on what really counts.

 Facebook can give your business immediate results, if you’re active.

One thing to keep in mind regarding Facebook business pages is that Facebook actually limits the reach of your posts. The more popular a post (the more shares and likes it gets) the more reach it will have. But even so, that reach may only be about 70 percent of the total population who like your business page.  Of course, you can always pay to “boost” your posts to ensure they reach a wider audience.

 It’s all about marketing.