Marketing Tips

Marketing Tips2019-01-30T17:13:49+00:00

Marketing Tips from Advance Media New York

Healthcare Marketing Post Pandemic

B With safety increasing, everyone is gearing up to get back to normal life, such as using healthcare services for things other than just pandemic related. This could include scheduling medical appointments that [...]

July 23rd, 2021|

Healthcare Recruitment Best Practices

Because of the pandemic, there has been a shortage of healthcare professionals, leaving everyone scrambling to fill these open spots. There are many marketing tools you can use to make sure your organization [...]

July 23rd, 2021|

Smaller Airports Need These 4 Upgrades

4 Upgrades that All Smaller Airports Should Consider Small and mid-sized airports already have many positive selling points. They offer customers closer, more affordable parking options. They are located close to homes. And [...]

March 24th, 2023|

2020 Holiday Aviation Marketing

Is Your Airport Marketing Holiday-Ready? The holiday season typically brings a swell in air travel, and while COVID-19 has slowed demand for flights in recent months, airports like yours can still expect an [...]

October 5th, 2020|

What to Look for in an SEO Provider

Search engine optimization (SEO) is fast becoming one of the most important parts of any brand’s digital marketing strategy. A good SEO strategy helps your website rank higher so that customers find you [...]

February 27th, 2020|

18 reasons you need video

More video content has been uploaded to the web in the last 30 days than the major U.S. TV networks have created in the last 30 years. How important is video in your marketing strategy?  Nearly 90% of online marketers are currently [...]

November 16th, 2018|

Follow the steps to success!

I get asked all the time, “What do I do first with marketing?  And then?  And after that?  And what about after that?”  We all need a clear path to go from wherever we [...]

June 20th, 2018|

What is Web Accessibility?

Imagine going to a pharmacy to fill a prescription. You reach the entrance, but instead of a door, you face a brick wall. How do you fill your prescription? You can’t. This scenario [...]

May 17th, 2018|

The message and the money

I call myself the Merry Marketer. I love this business. And I love to help others. I’ve been in advertising for 26 years – mostly in Upstate New York – and most recently [...]

September 27th, 2017|

The myth of fingerprints

Beth Donnelly Egan | Media Consultant For years’ marketers have been chasing the answer to the famous Wannamaker question of which half of our advertising money is being wasted. We are [...]

August 14th, 2017|

Fake news is bad news for brands

Yellow journalism.  Click bait headlines.  Media sensationalism. However you label it, the term “fake news” has infiltrated our everyday conversation.  A heated election, a speak your mind new president and unchecked social media [...]

April 28th, 2017|

6 Steps for Creative Success

Before launching a creative project or marketing campaign, we like to follow these steps to maximize creativity and productivity.  Consistently applying these steps improves our key metrics, enhances team chemistry and builds a [...]

March 28th, 2017|

Travel by Generation

Travel by Generation Everyone loves to travel. People of all generations constantly discuss, research and fantasize about it. As a result, there’s a vast audience of trip planners who need travel information. Although marketing [...]

April 12th, 2016|

Digital Recruitment Boot Camp Recap

Today, talent acquisition specialists are part marketers, company ambassadors, and salespeople. They sell applicants on working for their companies and living in the surrounding community. It’s a complex job today. Technology – and [...]

November 12th, 2015|

Join the Social Media Party

How social media marketing strengthens relationships with customers Small business owners understand that building relationships with customers is the key to success. And when it comes to digital marketing, social media [...]

November 12th, 2015|

Seven leaders’ successful habits

Seven successful Central New Yorkers shared their insights on successful habits on the morning of September 18 at CenterState CEO's 7 Habits of 7 Highly Successful People. Value, love, passion, authenticity and surrounding yourself with [...]

September 18th, 2015|

Creating Smart Content

Creating Smart Content Why the content you create and share is a crucial piece of your digital marketing strategy In digital marketing, the best way to sell your product or service often is [...]

September 15th, 2015|

Three steps to audience targeting

Audience targeting can open doors. The question is whether you’re opening the right doors, enough of them, or too many to execute a successful campaign. What can be more powerful than getting the right [...]

May 5th, 2015|

It’s time to get mobile

Mobile use is growing at a rapid pace. Making your website easy for mobile users should already be a priority, as you could be losing customers if your site is difficult to use on a [...]

March 10th, 2015|

Anyone can build a website

Anyone can build a website –but how will people know it’s there? If you build it they will come doesn’t work in the digital world. You need to market your site and let people know [...]

December 18th, 2014|