Marketing Tips

/Marketing Tips
Marketing Tips 2016-12-13T19:32:59+00:00

Marketing Tips from Advance Media New York

The message and the money

Jody Frawley | Marketing Consultant | Advance Media New York I call myself the Merry Marketer. I love this business. And I love to help others. I’ve been in advertising for [...]

September 27th, 2017|

The myth of fingerprints

Beth Donnelly Egan | Media Consultant For years’ marketers have been chasing the answer to the famous Wannamaker question of which half of our advertising money is being wasted. We are [...]

August 14th, 2017|

Fake news is bad news for brands

Yellow journalism.  Click bait headlines.  Media sensationalism. However you label it, the term “fake news” has infiltrated our everyday conversation.  A heated election, a speak your mind new president and unchecked social media [...]

April 28th, 2017|

6 Steps for Creative Success

Before launching a creative project or marketing campaign, we like to follow these steps to maximize creativity and productivity.  Consistently applying these steps improves our key metrics, enhances team chemistry and builds a [...]

March 28th, 2017|

Travel by Generation

Travel by Generation Everyone loves to travel. People of all generations constantly discuss, research and fantasize about it. As a result, there’s a vast audience of trip planners who need travel information. Although marketing [...]

April 12th, 2016|

Digital Recruitment Boot Camp Recap

Today, talent acquisition specialists are part marketers, company ambassadors, and salespeople. They sell applicants on working for their companies and living in the surrounding community. It’s a complex job today. Technology – and [...]

November 12th, 2015|

Join the Social Media Party

How social media marketing strengthens relationships with customers Small business owners understand that building relationships with customers is the key to success. And when it comes to digital marketing, social media [...]

November 12th, 2015|

Seven leaders’ successful habits

Seven successful Central New Yorkers shared their insights on successful habits on the morning of September 18 at CenterState CEO's 7 Habits of 7 Highly Successful People. Value, love, passion, authenticity and surrounding yourself with [...]

September 18th, 2015|

Creating Smart Content

Creating Smart Content Why the content you create and share is a crucial piece of your digital marketing strategy In digital marketing, the best way to sell your product or service often is [...]

September 15th, 2015|

Three steps to audience targeting

Audience targeting can open doors. The question is whether you’re opening the right doors, enough of them, or too many to execute a successful campaign. What can be more powerful than getting the right [...]

May 5th, 2015|

It’s time to get mobile

Mobile use is growing at a rapid pace. Making your website easy for mobile users should already be a priority, as you could be losing customers if your site is difficult to use on a [...]

March 10th, 2015|

Anyone can build a website

Anyone can build a website –but how will people know it’s there? If you build it they will come doesn’t work in the digital world. You need to market your site and let people know [...]

December 18th, 2014|

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