DATA DRIVES STRATEGY FOR HOME BUILDERS & REMODELERS
THE CHALLENGE
Build revenue and well-qualified attendance for this association’s Parade of Homes and Home & Garden Show events. The client needed a full-service ad agency partner to lead their marketing efforts.
THE GOAL
Increase vendor participation and consumer attendance at each event.
OUR ROLES
Agency of Record
Pre and Post Campaign Research
Media Buying / Publicity
Online Ticket Sales Platform
Creative
THE STRATEGY
Pre and post campaign research and data insights inform every aspect of the marketing plan from initial concepts and creative through to campaign fulfillment and oversight.
Billboard
Mobile Billboard
Full-page print ad in The Post-Standard
Digital sliding-billboard ad
Digital leaderboard ad
Digital rectangle ad
Digital mobile banner ad
Billboard
Graphic for Facebook/Instagram ad
Paid Facebook ad
Email blast
In-story Video
Ad for Pandora Internet Radio
THE RESULTS
Media:
- Traditional (Radio, TV, Newspaper, Billboards, Magazines)
- Digital (Pandora, YouTube, Network, syracuse.com, NYup.com, email, Facebook)
Other services:
- Creative (print, digital, radio, TV, out-of-home)
- eCommerce (digital ticket sales/box office platform)
- PR (press releases)
Agency of record since 2015.
