Winners of Four MUSE Creative and Design Awards in 2023 International Competition

Out of over 6,300 entries from across the globe, the Creative Services team here at Advance Media New York was one of the few selected for a Gold International Award as well as three Silver Awards (see work below). The gold award was for a video produced for Greater Binghamton Airport that promoted their newest airline, Avelo Airlines. The video was produced in a way that captured their energetic tone in a fun and eye-catching way! The creative team also won a Silver Award for another video produced for Greater Binghamton Airport that touted the benefits of flying local done in a humorous way. The creative team won a Silver Award for a longer-form video produced for Bond, Schoeneck & King that celebrated their 125th year done in a historical way that combined illustration with animation. Lastly, the team won a Silver Award for a longer-form video they produced for Sidney Federal Credit Union that educated members on how to use their new ITM (Interactive Teller Machine). 

The MUSE Awards is composed of a series of competitions which are organized to honor excellence from various fields. IAA ensures that these competitions are accessible and fair, in order to guarantee recognition only goes to those who truly deserve the accolade.

“The industries have gone through significant changes through the years, yet to have these entrants showcase their ability to adapt and overcome, it is certainly surprising and encouraging to our team in IAA,” Thomas Brandt, spokesperson of IAA elaborated. He continued, “it is humbling to see the level of craft displayed in the submitted works. Our most sincere commendations go out to those behind said works and for setting such a high standard for excellence for all to follow.”

Having a jury composed of industry professionals, IAA was successful in upholding impartiality and enforcing industry-relevant assessment criteria. The jury’s role was solely to identify companies or individuals whose works showcased excellence and pushed their respective industries forward, which they had successfully accomplished.

Grand Jury Panel

Out of the numerous applicants from 15 countries, the competition settled on 51 jurors. These highly-respected professionals are held in high esteem in their respective industries and are affiliated with renowned organizations in the creative and design industries. For example, President, North America at Clarity PR – Jon Meakin, Founder/CCO of Cutwater – Chuck McBride, VP, Brand & Creative Services of PubMatic, Inc. – Imelda Suriato, Associate Creative Director at McCann NY – Alexandre Kazuo Kubo, Group Creative Director at Ogilvy NY – Mohamed DiaaEldin Osman, Principal Architect and Landscape Architect at Studio Arth LLC – Rituparna Simlai, Senior Architect at Tiago do Vale Architects – Tiago do Vale, Director of DesignAware – Takbir Fatima, Founder, hcreates interior design – Hannah Churchill, Founder and Creative Director of IN.X Design – Wu Wei, to name a few.

Other than employing industry-relevant standards in judging entries, impartiality was also enforced with the blind judging method. This meant that entries were evaluated by multiple judges without being compared with other submissions, meaning that each winning work had decisively won with their own merits.

Participation of International Brands

Being part of the international scene, the MUSE Creative and Design Awards received entries that included names of globally prominent organizations. Some submissions were made directly by said companies, while others were submitted by entrants who had produced work for them. Direct submissions saw familiar names such as Coach, Gravity Global, Getty Images, Leroy & Rose, NBCUniversal, Player One Trailers, Madison Square Garden Entertainment, U.S. Secret Service, Crunchyroll, Digital Kitchen, Aedas, InterContinental Kaohsiung, LWK+PARTNERS, The Craft Irish Whiskey Co., Kadeli Atelier / Delagnese Kft., Daniel Joseph Chenin, Ltd., and NEWSUBSTANCE; whereas indirect submissions included Adidas, Embraer, GAMUDA Land, Aston Martin X Alfardan Luxury Motors, LAND ROVER, The Luxury Collection – Marriott International, Yangzhou Culture Investment Management Co., Ltd., GUANGZHOU NATURAL MUSEUM, The Parker, Stevns Klint Foundation, Johnnie Walker, and City of Frankfurt.

“While the winners continue to reshape and redefine the industries with their continued display of excellence, we should not shy away from the challenge and instead share the vision in solidarity with them,” Thomas said. “IAA remains proud to be able to honor talented individuals while spotlighting their excellence. As they continue to mark the path forward, we should also unleash our boundless possibilities and join in this marvelous endeavor.”

Learn more about the MUSE Creative Awards here.

See the Advance team’s award-winning creative below:

Gold Award Winner

Produced Video

Client: Greater Binghamton Airport (BGM)

The Team: Kayleigh Tarbet, Christina Cole

BGM frequently uses Advance Aviation’s media strategy and creative recommendations in their pitches to secure new airlines. Recently, BGM secured ​Avelo as a new service provider. BGM recommended that Avelo utilize Advance Aviation to launch the new air service since they were familiar with the market and local travelers. From there, Avelo specific creative, announcing the new service has blanketed Binghamton media – from billboards to video, to online ads. In this particular case, our creative team partnered with Avelo and developed impactful creative for them that not only followed Avelo’s tight branding guidelines, it also captured their energetic tone in a fun and eye-catching way.

Silver Award Winner

Produced Video

Client: Greater Binghamton Airport (BGM)

The Team: Kayleigh Tarbet, Christina Cole

Our creative team wanted to do something unique, memorable and funny for Greater Binghamton Airport. This video campaign focused on two individuals in which one has a positive experience, and the other didn’t. Our goal is always to communicate the benefits of flying out of your local/regional airport and Devin was able to experience that while Marge wasn’t – since she drove to a competitive airport.

Silver Award Winner

Produced Video – Law & Legal Services

Client: Bond, Schoeneck & King

The Team: Lea Gonyea, Riley Clarke, Mary Jo Kravec, Amy Bleier Long

Bond, Schoeneck & King is a full-service law firm that does counseling for individuals, companies, not-for-profits and public sector entities in a wide spectrum of practice areas. They have 285 lawyers and 15 offices across New York State as well as offices in Boston; Kansas City; Naples; West Palm Beach and Red Bank, New Jersey.

They came to our creative team looking for a 1.5 minute celebration and holiday video tied together. They wanted to celebrate 125 years in business and speak to their rich history while wishing seasons greetings to those who would receive the video (employees/clients/followers on social media). Our creative team developed the entire strategy for the video and the firm was so happy with the end result. Our team illustrated and animated the graphics in the video which gave it a nice historical/holiday feel and our team produced it in it’s entirety as well. It’s a piece our team is very proud of.

Silver Award Winner

Produced Video – Banking

Client: Sidney Federal Credit Union

The Team: Riley Clarke, Nicole Barry, Mary Jo Kravec

Sidney Federal Credit Union is a full-service financial institution providing the tools and resources members need to make banking easy – based in Upstate New York. They are a financial institution that continues to see growth and they make a difference in the communities that they serve in.

They approached our creative team looking for a two-minute video that explained what an interactive teller machine was – an ATM but with additional features that allows you to speak to and see a teller. This was new to the area, so they were looking for an educational video that would explain what an ITM was and how to use one. Our team came up with the strategy for the project, captured footage including drone and produced the final video. The client loved how it came out and our team was proud of the cinematic shots within the video.

We’d love to put our talent to work for you! Reach out to us at creative@advancemediany.com or use the form on our contact page.