AMNY Workforc Development is excited to announce that our team, in collaboration with RochesterWorks, will be presenting at the upcoming NYATEP Youth Practitioners Conference, taking place March 10-12! Join Kim Roberson and Amina Mecca from AMNY Workforce Marketing, alongside Antwan Williams from RochesterWorks, as they delve into the critical topic: “Reach & Resonate: Tailoring Your Message to Youth in Diverse Communities.”

Workforce development programs often face the challenge of connecting with the very individuals who could benefit most from their services. These are niche audiences, often skeptical of traditional outreach methods and messaging. How do we break through the noise and effectively reach them?

Our presentation will explore the powerful combination of data-driven strategies and creative messaging.

• Data as the Foundation: We’ll demonstrate how data analysis can illuminate the path to understanding your target audience. Discover how to identify their location, motivations, and potential barriers to program enrollment. Learn how to uncover the nuances of their daily lives, allowing for more empathetic and effective communication.
• Creative Messaging That Resonates: We’ll emphasize the importance of crafting creative messaging that truly connects. Communication should clearly articulate the benefits of your program while addressing potential skepticism. It should be visually and linguistically reflective of the community you’re trying to reach.

The session will be interactive, featuring best practice reviews, compelling case studies, and creative examples to inspire and equip you with practical tools.

Adult learners have more at stake. They’re investing not just time and money, but also their future earning potential. They demand programs with demonstrable ROI and the flexibility to accommodate their busy lives. Testimonials targeting adult learners should showcase the quality of education and its direct application to real-world jobs. They should feature alumni who have successfully navigated the challenges of balancing education with other responsibilities, graduated, secured fulfilling employment, and achieved career advancement as a result of their degree. These stories should emphasize how the education prepared them for success from day one, highlighting skills gained and knowledge acquired.

To truly resonate with adult learners, testimonials must feature individuals in similar life phases, facing comparable challenges. Prospective students need to see that it’s possible to earn a degree, advance their careers, and manage the complexities of adult life. Testimonials offer a powerful platform to demonstrate that “it can be done.” They provide relatable examples of adult learners who have juggled family, work, and studies to achieve their educational and professional goals.

• Amina Mecca (AMNY Workforce Marketing): With a strong background in project management, client retention, and data-driven strategies, Amina brings extensive experience across healthcare, education, and workforce development. Her dedication to fostering relationships and driving results makes her a valuable asset.
• Kim Roberson (AMNY Workforce Marketing): Kim’s passion for workforce development is rooted in her deep understanding of the region’s unique challenges and opportunities. With over eight years of strategic marketing and communications experience, she’s committed to creating pathways to success for underserved populations.
• Antwan Williams (RochesterWorks): As the Director of Youth System Services at RochesterWorks, Antwan has over sixteen years of experience working with underrepresented populations. His expertise in providing training, support, and supervision to youth programs is invaluable.

At AMNY Education Marketing, we understand the unique needs of adult learners and how to connect with them effectively. We can help you craft compelling testimonial campaigns that resonate with this demographic, showcasing the value and flexibility of your programs. From identifying the right voices to crafting impactful narratives, we’ll guide you in leveraging the power of testimonials to attract and enroll adult learners. Contact us today to learn how we can help you tell your story and reach your target audience.