How Airports Can Turn Safety Into Traveler Confidence
Safety has always been fundamental to aviation. A new airport ranking suggests it may also be an underused source [...]
How Consistent Marketing Builds Trust and Predictable Growth
You have two competitors: the business across town and the skepticism prospects carry before they ever contact you. The [...]
What Makes Sponsored Content Effective?
The Content Glut Content has never been easier to produce or harder to get noticed. Most businesses are publishing [...]
The Content Channel Your Banking Competitors Are Ignoring (That Gen Z and Millennials Are On Every Day)
Financial institutions spend a lot of money on channels their best prospects don’t use, and almost nothing on channels where those prospects spend hours every day.
Why Fees Are Quietly Killing Your Customer Retention
Your institution probably has a customer service team that’s genuinely good at its job. You likely have competitive rates on at least some of your products. You’re probably rooted in the community in ways a national bank or fintech can’t match. None of that matters if your customers feel like they’re paying too much.
49% of Consumers Google Your Institution Before Deciding. What Do They Find?
When a consumer is ready to open a new account or switch institutions, their first move is almost always digital. Forty-nine percent of consumers in our study use Google Search to research specific financial products. Thirty-four percent rely on friends and family recommendations. Twenty-eight percent check online reviews.
What Millennials Check Before They Open a Bank Account (It’s Not Just the Rates)
Millennials are the most financially active generation in our 2026 study. They are the most likely to seek out financial information, the most responsive to social media content from financial institutions, and the most engaged with product research across digital channels.
Generation Z Is Already Banking. Are You on Their Radar?
Gen Z is no longer a future audience. The oldest members of this cohort are 27. They have jobs, they have debit cards, they have growing credit needs, and they are very much in the market for financial relationships. They are also, according to our research, largely up for grabs.
The Six Life Moments That Decide Where Consumers Bank
Financial marketing tends to behave as if consumers are constantly thinking about their bank. They’re not. For most people, their primary financial institution is invisible — a background service they interact with briefly and think about almost never. Until something changes.