Social Influencer Marketing
Empower Your Brand with Influencer Marketing: For Targeted Reach and Authentic Engagement
Influencer marketing partners popular social media users with brands to promote products. These influencers wield unique voices and devoted followers, engaging audiences on a personal level for authentic impact. Influencer marketing succeeds by genuinely benefiting readers, not just promoting products. People trust people, not ads, which cements influencer marketing as a lasting strategy.
Empower Your Brand with Influencer Marketing: For Targeted Reach and Authentic Engagement
Your Content Goes HereEmpower Your Brand with Influencer Marketing: For Targeted Reach and Authentic Engagement
Influencer marketing partners popular social media users with brands to promote products. These influencers wield unique voices and devoted followers, engaging audiences on a personal level for authentic impact. Influencer marketing succeeds by genuinely benefiting readers, not just promoting products. People trust people, not ads, which cements influencer marketing as a lasting strategy.
Harnessing Social Influence
Harnessing Social Influence
Influencer marketing’s strength lies in engaging online audiences. Influencers cultivate communities of devoted followers who trust them, viewing them as relatable friends who share their interests.
Impact on Awareness and Engagement
Your Content Goes HereImpact on Awareness and Engagement
Influencer marketing drives brand awareness and engagement with precision targeting and trackable outcomes. It seamlessly integrates brands into influencers’ content, creating natural interactions that resonate with audiences.
• 60% of marketers shared that influencer-generated content performs better and drives more engagement than brand-produced content.
• After seeing posts with product information on Instagram, 87% of users took a specific action, like searching for more information on a brand’s website, visiting a retail store, or making a purchase.
AMNY’s Cutting-Edge Approach to Harnessing Social Influencers
Boasting a network of 45,000+ creators spanning diverse audiences and interests, we handpick influencers for a perfect brand match. Each influencer undergoes a rigorous authentication process to verify metrics and audience data guaranteeing optimal alignment between influencers and your brand’s target audience.
Align Your Brand with Popular Influencers on Instagram & TikTok
Targeted Paid Amplification Strategy
Acknowledging the limitations of organic reach in algorithm-driven platforms, our team allocates a dedicated budget to precisely amplify content. This tailored approach ensures resonance with the right audience through demographics, interests, and location targeting.
FTC and Platform Compliance
Our team is up-to-date with evolving FTC and social platform guidelines and educate our influencers accordingly to ensure FTC-compliant sponsored content. Our meticulous quality assurance includes post-publishing checks to guarantee accurate and platform-approved disclosures, prioritizing client success.
Our Case Studies:
Expedia
Objective:
- Build customer confidence in Expedia.com and the Expedia mobile app as the best way to plan, book, and manage travel during the pandemic
- Reconnect with travelers and increase consideration of Expedia for travelers interested in Vacation Rentals and planning road trips
- Who We Recruited: Diverse influencers within the parenting and travel verticals
- Tactics Included: Blog posts, Instagram posts and Stories, and weekend road trips completed by select ambassadors
- Paid Amplification: Targeted Facebook and Instagram advertising
- 130.6K engagements (2x guarantee)
- 2.8K clicks to Expedia’s website (5% above benchmark)
- 3K saves (4% above benchmark)
- 247.5K Instagram Story impressions (94% above benchmark)
College Ave Student Loans
Objective:
- Raise awareness for College Ave Student Loans
- Educate parents in the target audience about how student loans can help make their child’s college dream possible
- Who We Recruited: A diverse set of parents with teens/young adults who were seniors in high school or preparing for college
- What We Did: We instructed influencers to create Instagram content, including in-feed images, Reels videos, and Stories that shared their experiences helping their children plan for college and exploring their financial options.
- Paid Media: The content was amplified with a paid social strategy that prioritized impressions and clicks. We also leveraged Spaceback to turn the content into programmatic social display ads, increasing the reach to target audiences via relevant websites.
- 2.9M impressions
- 38K clicks to College Ave landing pages (53% above benchmark)
- 197.4K video views (14% above benchmark)
BJ’s
Objective:
- Promote the new BJ’s Wholesale Club opening in Seabrook, New Hampshire
- Educate consumers about the benefits of being a BJ’s Wholesale Club Member and highlight the value of BJ’s convenient shopping options
- Who We Recruited: Diverse Instagram nano influencers who live within 20 miles of the new BJ’s Wholesale Club location and can showcase their excitement for the new store in an authentic way
- Tactics Included: Instagram posts and Stories and paid amplification targeted to audiences within 20 miles of the new store
- 6.7K engagements
- 11.6K Instagram Story impressions (2x benchmark)
MDVIP
Objective:
- Increase brand awareness for the MDVIP healthcare solution and drive audiences to click through to the Men’s Health IQ Quiz
- Who We Recruited: Nano and micro Instagram influencers who are 45+ years old and interested in men’s health
- What We Did: Influencers created original content highlighting the importance of prevention and early detection, particularly for men, who tend to put off doctor’s appointments. The top performing social content was amplified with a paid social strategy that prioritized clicks to the Men’s Health IQ Quiz to extend the reach of the campaign.
- 538.9K impressions
- 42.6K engagements (12% above guarantee)
- 9.1 clicks to the Men’s Health IQ Quiz (8% above benchmark)
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