Especially because of the pandemic, a spotlight has been placed on mental health and mental health services. In the past, this has not been something that marketing has ever really focused on. However, because of the rise in demand and the importance of the issue, it is crucial to understand how to speak to this audience in a tone that is appropriate about the available services.
One issue that has since risen since the pandemic is that the demand in mental health services is much higher than the supply. This has led for many healthcare organizations not to market the services that they do offer because so many places are unable to accept new clients.
However, the pandemic has also brought to us, many virtual companies that provide mental health services through video programs such as Zoom or Facetime. Starting to market mental health services can be as simple as recommending these new virtual companies that are accepting new patients and have earned the organization’s trust.
Not only is providing these services the right thing to do, but it will to better your brand because you will become one that actually cares about a topic such as mental health and truly cares about its patients. This is something that people will remember, recommend in that word-of-mouth marketing, and write positive reviews online on.
One of the best ways to target the audience that is in need of mental health services is to partner with a local publisher that has access to first party data, both behavioral and demographic. This is because healthcare is local, and people are looking for the healthcare providers to be in a 10-to-20-mile radius of them. Partner with a publication that has the community’s trust, as they will be more likely to trust your organization if you are listed there.
Remember, when marketing for mental health services, the more we talk about it in a normal way, the more people will feel comfortable seeking help for this very real issue. Marketing for healthcare is for both the short-term game and the long term one. More often than not, people will stick to their healthcare provider for throughout their lives. Gain your patients trust before they walk into your office, gain it with the content you are putting out.
Advance Media New York helps healthcare providers develop effective marketing campaigns with an eye on attribution. Find out how our dedicated team of healthcare marketers can you your organization acquire new patients, retain current patients and tell your brand story. Contact jperkins@advancemediany.com for more information.
