Home Builders & Remodelers of CNY Case Study

///Home Builders & Remodelers of CNY Case Study
Home Builders & Remodelers of CNY Case Study2017-03-13T20:11:42+00:00
Home Builders & Remodelers of CNY logo

DATA DRIVES STRATEGY FOR HOME BUILDERS & REMODELERS

THE CHALLENGE

Build revenue and well-qualified attendance for this association’s Parade of Homes and Home & Garden Show events. The client needed a full-service ad agency partner to lead their marketing efforts.

THE GOAL

Increase vendor participation and consumer attendance at each event.

OUR ROLES

Agency of Record

Pre and Post Campaign Research

Media Buying / Publicity

Online Ticket Sales Platform

Creative

THE STRATEGY

Pre and post campaign research and data insights inform every aspect of the marketing plan from initial concepts and creative through to campaign fulfillment and oversight.

Home & Garden Billboard

Billboard

Home & Garden Vehicle Billboard

Mobile Billboard

Home & Garden full-page print ad

Full-page print ad in The Post-Standard

Pencil ad Home & Garden ShowBillboard ad Home & Garden Show

Digital sliding-billboard ad

Leaderboard ad Home & Garden Show

Digital leaderboard ad

Rectangle ad Home & Garden Show

Digital rectangle ad

Mobile ad Home & Garden Show

Digital mobile banner ad

Parade of Homes billboard

Billboard

Parade cover

Graphic for Facebook/Instagram ad

Parade of Homes of Facebook

Paid Facebook ad

Parade Email Blast

Email blast

In-story Video

Parade Ad

Ad for Pandora Internet Radio

THE RESULTS

Media:

  • Traditional (Radio, TV, Newspaper, Billboards, Magazines)
  • Digital (Pandora, YouTube, Network, syracuse.com, NYup.com, email, Facebook)

Other services:

  • Creative (print, digital, radio, TV, out-of-home)
  • eCommerce (digital ticket sales/box office platform)
  • PR (press releases)

Agency of record since 2015.

HBR of CNY campaign stats

WANT TO WORK TOGETHER?

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