DATA DRIVES STRATEGY FOR HOME BUILDERS & REMODELERS
Build revenue and well-qualified attendance for this association’s Parade of Homes and Home & Garden Show events. The client needed a full-service ad agency partner to lead their marketing efforts.
Increase vendor participation and consumer attendance at each event.
Agency of Record
Pre and Post Campaign Research
Media Buying / Publicity
Online Ticket Sales Platform
Pre and post campaign research and data insights inform every aspect of the marketing plan from initial concepts and creative through to campaign fulfillment and oversight.
Full-page print ad in The Post-Standard
Digital sliding-billboard ad
Digital leaderboard ad
Digital rectangle ad
Digital mobile banner ad
Graphic for Facebook/Instagram ad
Paid Facebook ad
Ad for Pandora Internet Radio
- Traditional (Radio, TV, Newspaper, Billboards, Magazines)
- Digital (Pandora, YouTube, Network, syracuse.com, NYup.com, email, Facebook)
- Creative (print, digital, radio, TV, out-of-home)
- eCommerce (digital ticket sales/box office platform)
- PR (press releases)
Agency of record since 2015.