North Country Region Eat Smart New York

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North Country Region Eat Smart New York2019-05-14T13:31:39+00:00

Project Description

North Country Region Eat Smart New York

INTRO

Eat Smart New York (ESNY) helps families and individuals eat better for less. Topics include cooking, meal planning, shopping for nutritious food on a budget, food safety, weight control, physical activity, and much more. The goal of the campaign that we developed was to identify innovative avenues to reach a SNAP eligible audience that lives in the rural areas of a 10-county region; who have limited access to the internet, limited transportation and cannot be reached through a traditional group education format.

Each lesson was based on Eat Smart New York’s pre-existing lesson plan which includes 3 core messages; to eat more fruits and vegetables, exercise more and replace some sugary drinks with water. Scratch off pieces tasked recipients to watch a video via a landing page, web key, USB or DVD in search of the answer to a specific question, at the end of each video, participants were encouraged to submit a form via direct mail or online indicating their intent to change. Each successfully returned submission was used to record a measurable “intent to change” for our client’s records.

SERVICES

  • Campaign Development
  • Digital Ads
  • Print
  • Videos
  • Landing Pages
NCTS

Eating Better on a Budget

Housing Unit

Scratch-Off Gamepiece

Web Key with Video

The usb lesson package was delivered to individuals with a home computer however had limited or no internet access.

Rethink Your Drink

Housing Unit

Scratch-Off Gamepiece

Survey

USB with Video

The usb lesson package was delivered to individuals with a home computer however had limited or no internet access.

Get Moving

Housing Unit

Scratch-Off Gamepiece

Survey

DVD Video & Sleeve

The video lesson package was delivered to individuals with no home computer with access to a dvd player.

LIKE WHAT YOU SEE?

We have a talented bunch of Creative Consultants who draw from their experience working with advertisers of every type and size that would love to work with you!

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