Adjusting Recruitment Marketing for Virtual Talent

The business landscape has changed dramatically in recent years. Globalization, advances in technology, and the COVID-19 pandemic have accelerated the shift toward working virtually. As a result, employers have been forced to adapt their businesses processes, including recruiting.

With remote work being the present and most likely the future, employers must evolve their recruiting efforts to successfully attract, engage, and hire talent in this new landscape. Here, AMNY Recruitment Marketing details what employers need to know to enhance their recruitment capabilities.

What Is Virtual Recruiting?

Virtual recruiting, or online hiring, describes the process of filling vacant roles with qualified candidates in an online environment. Instead of in-person interactions between hiring teams and applicants, recruiters rely on technology and various online tools to conduct interviews, host virtual events, and evaluate and compare potential employees.

How to Adopt Virtual Recruitment

Many companies are choosing to make remote work a regular occurrence post-pandemic. This business strategy means more companies are actively recruiting, hiring, and onboarding without ever meeting candidates face to face.

Thanks to technology, implementing virtual hiring strategies is easier than you might think. Companies can find success by sticking to their basics. Before transitioning to virtual recruitment, identify what has worked in the past to attract and retain top talent and then apply it to the digital age.

To keep your talent pool stocked and ensure hiring efforts don’t miss a beat, consider the following virtual recruitment strategies:

Host Events and Take Part in Virtual Job Fairs

Job fairs and other events that provide opportunities for meet and greets are excellent resources for finding highly qualified candidates. Companies wishing to transition to virtual recruitment can still make this tactic a part of their approach. By hosting live video conferencing meetings.

In this digital environment, recruitment teams and hiring managers will meet with candidates where they can answer questions, provide information about the company, and conduct a virtual office tour. This virtual recruitment strategy is a great way to engage with talent and provide them with insights into your organization.

Still Conduct Phone Interviews

An effective virtual recruitment strategy still encompasses many tactics from traditional hiring processes. Screening prospective employees with promising resumes is still a vital step toward hiring the right people for vacant roles. Phone interviews are excellent for learning more about a candidate and whether they would be a good fit. Organizations should conduct phone interviews and set up virtual meetings if they wish to move the candidate into the next phase of the hiring process.

Utilize Video Interviews

Regardless of whether it’s in-person or virtually, interviews remain the most effective way to determine if an applicant’s skills, experience, and personality meet the job’s requirements. Companies wishing to transition to virtual hiring should familiarize themselves with conducting video interviews. For many employers, this isn’t a natural way of interviewing, which is why training and getting comfortable is vital.

Tips For a Smooth Transition

To successfully transition from traditional hiring methods to virtual solutions to accommodate today’s dynamic job market, organizations should consider the following:

Provide Adequate Training

Adjusting recruitment strategies and marketing can’t happen without proper training. Recruitment and hiring teams must know how to navigate digital business landscapes to effectively attract and retain qualified candidates. Employers should equip their teams with the skills and knowledge necessary through thorough training.

Maintain Candidate Experience

Although the process may look a little different, the same hiring concepts and best practices apply in virtual recruitment, including candidate experience. Organizations should maintain a seamless and positive candidate experience to keep prospective employees engaged and influence their decision-making.

Bolster Cybersecurity

The digital landscape of modern society has made it easier for employers to widen their search and reach new candidates. It’s also left many organizations vulnerable to cyberattacks. Employers making the transition to virtual hiring methods need to ensure they are protecting sensitive candidate data. This can be accomplished by investing in robust cybersecurity measures.

Ensure Diversity and Inclusion

Just like with traditional hiring methods, employers need to be mindful of potential bias in virtual recruitment. Hiring teams must take the proper steps to ensure diversity and inclusion.

Aim for Continuous Improvement

Recruitment marketing trends are constantly evolving and so too should your marketing efforts. To ensure your organization is implementing the latest and most effective recruitment strategies, regularly assess your virtual recruitment tactics and improve when needed. Look at the most recent feedback and data analytics to make the necessary adjustments.

Meet Digital Recruitment Demands With AMNY Recruitment Marketing

In today’s dynamic job market, organizations should consider embracing virtual hiring solutions. Digital recruitment solutions empower companies to overcome talent shortages, adapt to remote work, and keep pace with competitors. AMNY Recruitment Marketing’s award-winning team can assist your business as you make the leap. Contact us today to learn more about our offerings and how our team can help you source top virtual talent.