Airports often face challenges that aren’t rooted in demand, but in perception.

Common misconceptions — such as travelers only caring about price, or always choosing the largest hub — continue to shape strategy in ways that limit growth.

In reality, travelers weigh multiple factors: drive time, schedule reliability, ease of parking, and overall stress. Many would choose a closer airport if barriers around awareness, routing, or confidence were removed.

By identifying and addressing these misconceptions, regional airports can reframe conversations with airlines, refine marketing strategies, and unlock demand that already exists within their catchment areas.