Choosing the Right Advertising Agency for your Company

Choosing the right advertising agency is a significant decision that requires careful consideration.

As you start your search for a full-service agency, I want to share some unique questions that can provide valuable insights into a potential partner’s capabilities and culture. While traditional questions about experience, portfolio, and pricing are important, digging a little deeper can reveal hidden strengths and potential challenges.

To help you navigate this process, consider asking questions like:

Can you share an integrated marketing campaign you’re particularly proud of?

Instead of asking about previous work experience, focus on a campaign the team loved. This approach will not only reveal their capabilities and strategic thinking but also provide insights into their passion for the work and clients.

How do you measure success, hold your teams accountable, and celebrate wins?

Focus on the stories behind the numbers. Uncover their problem-solving abilities, resilience, and passion for delivering exceptional results.

Can you describe a time a client expanded your capabilities and how you responded?

Uncover the team’s appetite for innovation. Their response to external input reveals their adaptability and willingness to expand their skillset.

What is your team’s creative process, and how do you involve clients?

Don’t just admire the final product; understand the creative process. This question provides insights into their teamwork, client partnership, and ability to bring your vision to life.

By asking these questions, you’ll gain a deeper understanding of an agency’s capabilities, culture, and commitment to your success. At Advance Media New York, we pride ourselves on building strong partnerships with our clients. We’re here to help you every step of the way. Contact us to learn more about our capabilities and how we can help your company imagine more.