Automotive Solutions
We offer Auto Dealers comprehensive advertising solutions across print and digital
We design custom programs designed to drive more customers to your dealership.
Thousands of pre-owned vehicles
Your customers will find the vehicle they are looking for in our “fast” user-friendly, searchable database. Our auto channel is easy to use, clear and
concise.
Simple search – Shoppers can search by price, dealer location, features and more, so it’s easier to find the right auto in your inventory.
A trusted resource – As the region’s top news website, you’ll be connecting with shoppers through a resource they already know and trust.
Digital auto solutions
- Digital ads on syracuse.com and our extended networks can target auto shoppers who search for the vehicles you offer.
- Search engine marketing programs built around your makes and models.
- Search engine optimization management programs.
- Video commercials available on syracuse.com, YouTube and 100s of other websites.
Print auto solutions
We have plenty of display advertising opportunities in The Post-Standard automotive sections. There is automotive editorial content on Tuesday, Thursday and Sunday. All automotive sections feature “select used cars”, a dealer only car listing for late model pre-owned cars.
CASE STUDY
An insurance agency offers an insurance service for interpreters. Working with the agency, an interpreter audience was identified and a series of emails, promoting the interpreter insurance was deployed. Over 15,000 emails were sent to this very niche audience, allowing the agency to promote a section of their business which was otherwise difficult to reach.