Matt Targett – Strategic Partner Manager – Google
Matt oversees Google’s relationships with Traditional Media Premier SMB Partners. Matt previously held roles in New York City startups and worked at Swisse Wellness in Australia. He was a member of the Australian National Swimming team where he medaled at the Beijing and London Olympics and won a World Championship. Matt graduated from Auburn’s Raymond J. Harbert College of Business. He is currently based in New York City. “
Dan Rensel – Director of Training & Revenue Strategy Communications – Advance Digital
Dan has been helping businesses put together successful internet advertising campaigns for over 15 years. This experience includes working with smaller start-up businesses, marketing firms, educational institutions, and healthcare clients. Dan has helped these businesses put together strategies including online display advertising, search engine marketing, social media, mobile and more. Dan is certified by both Google and Microsoft in search engine marketing and is certified in Google Analytics
John Carcutt – Director of SEO & Social Media – Advance Digital
John is a recognized industry thought leader with 15+ years of expertise in search engine optimization. He is a regular speaker and teacher at the top national SEO and Social Media marketing conferences including SES, SMX, PubCon, and is a published author on the topic of SEO in iMedia, Search Engine Journal, and WebProNews.
Lily Kirov – Director of Digital Strategy – NJ Advance Media
Lily is a “digital evangelist” who has worked in the digital marketing arena more than eight years. Her passion for digital comes from her belief that, with the variety of digital solutions, this is the one marketing channel that can serve well any client, no matter their size; help accomplish any business goals; and connect business and customers, near and far. What Lily enjoys most is applying her expertise in designing comprehensive all-around digital marketing strategies centered on her clients’ business KPIs (Key Performance Indicators) that provide measureable results and meaningful insights. Lily has received a certification as Google Analytics Qualified Individual.
Jeff Morton – Vice President, Search, Social, Content Marketing – Advance Local
A 28 year media and marketing veteran, Jeff created the Enterprise Search team at Advance Digital, responsible for the management of our largest search engine marketing campaigns. Jeff also lead the creation of Advance Digital’s Content Marketing division, including the development of the Sponsor Content (Native) and Branded Content products. He was recently named Vice President of Search, Social, and Content Marketing for Advance Local, the parent company of Syracuse Media Group.
George Kuhn – Business Development & Market Research Manager – Syracuse Media Group
George has over 10 years of experience working with both primary and secondary market research and data. His research has helped fuel strategies for clients both nationally and locally. His data stories have been told to IMAX, Procter & Gamble, FedEx, and HBO nationally, as well as regional clients including local healthcare, higher education, financial, and retail organizations. In 2013, George was recognized as a 40 Under 40 award recipient in CNY.
Jeff Illes – Senior Training Manager – Advance Digital
With a diverse media background working with marketers and writers, Jeff was one of the pioneers in creating the use of exclusive content to attract consumer audiences in the Philadelphia area. As Advance Digital’s lead trainer for online Targeted Email Opportunities, Business Directories, Mobile Marketing, Video, Content Marketing and other topics he travels extensively working with media consultants and managers to help businesses reach their target audiences and achieve their marketing objectives.
Kelley Hazel – Sr. Manager Mobile, Video and Display – Advance Local
Kelley is an ambassador for audience targeting with 19+ years of experience in digital marketing. Kelley plays a key role in mobile, video and display revenue strategy across 12 Advance Local media groups. By combining leading-edge digital marketing strategy with first-party data and the power of our Data Management Platform, she is able to help businesses of all sizes reach their best customers and accomplished their marketing goals.
Adam Katz – Senior Director of Sales – Sightly
Adam Katz is the Senior Director of Sales at Sightly. He opened the New York office for the company. Prior to coming on board full-time, he spent his first year on the advisory board helping with go-to market strategy. Adam was also the first-to-market Enterprise Executive at Nomi where he helped the company break into the QSR/Retail verticals before they were acquired by Brickstream. Adam has spent time on the business development teams at Pubmatic(a leading Sell Side Platform) and Yahoo! for three years. He is a graduate of the University Of Maryland.