Event Marketing

Big value promotion campaigns

These events come with big value promotion campaigns, with a small cost to you. As a sponsor, your brand will be associated with a high power promotional campaign designed to drive awareness and attendance of every event. From the very first impression delivered, to the final guest leaving your event, your brand will be front and center as a premiere event sponsor.

In-Person or Virtual Events

Our calendar of events is a mix of in-person and virtual events designed to engage key markets and provide information in need to our community, regardless of format. Virtual events provide the flexibility and scale to draw a wide audience with minimal expense. In-person events have the power to engage audiences with face-to-face discussion and connection. The access to leading virtual event technology and innovative event space throughout our community provides the Advance Media New York event marketing team with the flexibility to create a virtual or live event, that connects the best audience with the most relevant information, despite the format.

Memorable, experiential event marketing – for every audience

Spotlight your business with event marketing. Advance Media New York has a full calendar of events and programs that highlight people and companies doing good things in our community. Events provide a great way to connect you and your business with your target market. These live events give you a personal touch point to build your brand, educate prospects, be seen as an industry expert and to network with like-minded people. Events can also give you an opportunity to better our community. They put you in touch with the demographic group you need.

Best & Brightest awards event logo

Date: November 2024

The Post-Standard & syracuse.com will be awarding seniors in the Central New York Region the prestigious Best & Brightest Awards. The Best & Brightest awards give a platform for the community to celebrate deserving seniors and all their achievements. Students nominate themselves with an application, essay, letters of recommendation and details about their academic successes, extracurricular activity and service to their school and community.

Spelling Bee event logo

Date: March 23, 2024

As a regional partner with the Scripps National Spelling Bee, syracuse.com | The Post-Standard helps students within the CNY community to discover a knack for spelling a passion for competition by providing a pathway from the classroom to the national stage. The local winner receives a stipend for travel and lodging to attend the national competition held in Washington, D.C. If you are an educator and would like information about becoming a school that participates in the Spelling Bee, please reach out to Jen Queri to learn about the registration process.

Treasure Hunt Medallion event logo

Date: February 15-24, 2024

The Treasure Hunt Medallion will kick off on February 15th. The medallion will be hidden in an area open to the public in Onondaga County. A new clue will be shared daily on syracuse.com, The Post-Standard, the ePost-Standard, Twitter (#syrtreasurehunt), Facebook, and Snapchat until the medallion has been found. The winner receives a cash prize.

Mentoring Monday event logo

Date: April 29, 2024

Mentors and mentees from the CNY business community match up at tables of two for multiple seven-minute networking sessions signature to live Mentoring Monday events. Talk and get advice from local female mentors across a vast variety of careers. New to the event will be a welcoming short insightful keynote address from a mentoring mogul who will share advice and lessons learned with the group.  

The event will also feature guided topic discussions themed to inspire conversation—such as how to become a certified woman-owned business, how to finance your new business, steps to take to get into nursing and other health related fields and more. Each conversation will be led by a local female mentor specializing in this category of business. 

All CNY Sports Awards event logo

Date: June 20, 2024

The All-CNY High School Sports Awards event is held as an in-person ESPY-style award ceremony and is a culmination of the entire year of high school sports. The event celebrates top athletes, coaches, teams and programs across Central New York (Section III). The event emcee will be Brent Axe, community engagement specialist for syracuse.com | The Post-Standard. Nominees will be announced prior to the event and winners will be announced on site during the award ceremony.

New York Cannabis Insider live logo

NY Cannabis Insider events are here to help the New York State cannabis industry surge forward by providing reliable, timely and important cannabis industry information and networking opportunities to help inform this new business sector. Event dates, locations, and ticket details listed below.

Full-Day Business Conference

  • September 25 at the Crowne Plaza/Desmond Hotel in Albany; tickets available soon

Industry Meetups

  • April 2 at Madam Mikette’s in New York City; tickets available soon
  • May 14 at Pearl Street Bar & Grill (Western New York region); tickets available soon
  • June 20 at Beak & Skiff in Lafayette, NY (Central New York region); tickets available soon
  • August 13 at Madam Mikette’s in New York City; tickets available soon
  • October 8 at Madam Mikette’s in New York City; tickets available soon

To stay updated on our NYCI events, visit http://newyorkcannabisinsider.com/

Reach cannabis industry professionals and those looking to start or support a business in New York State. Sponsorships are available for all events.

Best & Brightest awards event logo

Date hosted: March 29, 2023

Will to Win: Syracuse Basketball’s Unlikely Rise from Underdog to National Champs” is a syracuse.com documentary featuring never-before-seen, behind-the-scenes accounts from every player and coach of the 2003 NCAA championship team. Carmelo Anthony, Gerry McNamara, Hakim Warrick, Jim Boeheim, and others tell stories never revealed in news coverage. The film celebrates the 20th anniversary of the Syracuse University men’s basketball national championship win.

This documentary chronicles the team’s struggling start, resurgence and rise to overcome the odds. It shows how the new teammates bonded, overcame sports and personal setbacks, and developed a swagger that made them unbeatable. The film is packed with fresh and revealing interviews from the players and coaches involved in the most unforgettable period in SU basketball history- one that united an entire community. Select players and coaches from the 2003 team will also be part of the viewing audience. Presented in parntership with OneGroup.

Guide to Medicare event logo

Date: TBD

The Guide to Medicare focuses on how to navigate the big choices and finding the right plan for your needs. Every Fall, seniors are faced with the daunting task of researching, comparing, and selecting a Medicare plan for the coming year. This webinar will help simplify the complex through a special Medicare Open Enrollment webinar and will be moderated by journalist Susan Kennedy. This one-hour event will feature leading Medicare experts discussing:

  • What’s New in 2023’s Open Enrollment Plan
  • The Basics of Open Enrollment
  • Do you Have the Right Plan for Your Needs?

Our experts will be answering your questions during a live Q&A. A recording of the full session will be available to all registrants the following day. This is a free event open to the public.

Custom Events - event marketing

We partner with you to make your ideas come to life with custom-designed events to resonate with your customers, or potential customers. An event to celebrate a new product or store opening? An educational seminar? We can make that happen for you, from creation, promotion to execution.