Digital Recruitment Boot Camp

Nov. 12, 2015 @ University Sheraton

Are you using digital marketing in the most effective way to attract top candidates?

A half-day seminar for HR professionals, recruiters, and anyone who is looking to bring top talent to their companies, or broaden their recruitment marketing skills.

This intense event focuses on using the most recent advancements in digital marketing to find and attract top talent to your company.

You’ll hear from industry experts in digital recruitment marketing, tourism and from local recruiters who will share trade secrets.

8 to 8:30 a.m.: Registration/coffee networking.

8:30 a.m. to 9:15: LinkedIn keynote – Using LinkedIn for recruitment to its highest potential; what is next in the recruitment world; and LinkedIn best practices. Speaker for this session will be Mariama Eghan. As the LinkedIn Talent Acquisition Program Manager, Mariama works on recruiting and marketing and building Talent Acquisition corporate strategies. She has a heavy focus on employment branding and talent branding, focusing on the full life cycle from potential candidate to fully engaged employee; and provides the strategy and execution for talent acquisition on social media, runs talent brand campaigns and helps in the strategic development of the company’s Talent Acquisition Roadmap. She is a Boston College graduate who also worked as a Talent Brand Coordinator and Recruiting Coordinator at LinkedIn and as a College Recruiting Coordinator at Citrix Systems.

9:30 to 10:30 a.m.: Seminar one (your choice)

• Selling CNY and Your Company – A pep rally. Stan Linhorst, Director of Special Projects at Syracuse Media Group and author of CNY Conversations, will lead a panel discussion with David Holder, President of the Syracuse Convention & Visitor’s Bureau, and other local professionals who love Central New York. This program touches on the basic elements of branding your company as an employer of choice by focusing on what differentiates your company, how to capitalize on our assets, and how to sell Central New York as a good place to live and to work. Get inspired on how to recruit great candidates outside Central New York to sell your company and Central and Upstate New York as great place to live and work – the first step in top talent acquisition.

• Social Media and HR. Using social media in your arsenal of recruitment marketing tools can pay off for you. This session focuses on how to choose the right social media platform and strategy for your business, measuring what’s important, the art of writing for a social audience and monitoring and responding to what people are saying about you as an employer. Speaker of this session will be Lynn Puryear.

10:30 to 10:45 a.m.: Coffee break in outside area.

10:45 to 11:45 a.m.: Seminar two (your choice)

• Digital Marketing 101. The marketing world is constantly changing. This overview of the elements of digital marketing shows you how you can increase the visibility of your company on a Google or Bing search – at no cost. It touches on social media, content marketing digital marketing, search engine optimization, search engine marketing, audience targeting, and more. It gives you the foundation and the language you need to be successful in the digital marketing recruitment arena and gives you tools to evaluate how you spend your recruitment dollars. Speaker of this session will be Robin Thompson.
• Audience Targeting – Using Digital Marketing to Find Your Candidates. Learn how digital audience target marketing works. How do you connect with the candidates you need to reach – just those people who are looking for jobs like yours, or working at jobs like yours. Learn how this important digital tool really works and how you can use it to your recruitment advantage. Speaker of this session will be Joe Altomonte.

Questions? email jqueri@syracuse.com