Improve Your Diversity Recruiting Strategy in Healthcare

Recruiting and employing team members from diverse backgrounds can help your healthcare company enjoy a competitive edge, be more creative, and increase overall performance. However, prioritizing your recruiting strategy to promote diverse hiring requires a commitment to seeking out underrepresented groups. AMNY Health Marketing specializes in healthcare marketing solutions to help your facility thrive. Here, we offer insights into how healthcare companies, hospitals, and doctors’ offices can promote inclusion and equity in their recruitment practices.

What Is Diversity Recruiting and Why Is it Important?

Diversity recruiting is intentionally and actively seeking out and hiring candidates from a variety of backgrounds, identities, and experiences to create a varied workforce. It involves implementing strategies and processes to attract talent from different genders, races, ages, ethnicities, and abilities.

According to McKinsey & Company, greater diversity in your workforce allows you to recruit top talent, enhance decision-making, and improve employee satisfaction. All these advantages result in stronger financial performance and better returns. Communities are diverse and everyone should be represented within the healthcare system.

Gender, race, sexual orientation, immigration status, socioeconomic level, and physical status should be at the forefront of your hiring practices because data shows healthcare professionals typically don’t represent minorities. Improving your diversity recruitment practices can help narrow this gap and help your healthcare company reflect the current population.

Benefits of Diverse Recruiting and Greater Inclusion

A diverse and inclusive culture promotes an environment where different perspectives and backgrounds are equally respected and valued. This feeling of respect and being valued allows your team members to work effectively to meet your company’s goals.

For those in the healthcare industry, fostering a welcoming and diverse environment has major advantages, including:

• Creativity and innovation: Diverse teams bring varied points of view and innovative ideas to stimulate creativity, solve problems, and brainstorm.
• Improved patient care: Diverse healthcare teams provide more knowledgeable, patient-centered care to improve patient outcomes.
• Increased patient reach: Inclusive healthcare organizations attract a wide range of patients, increasing your patient base and enhancing your reputation.
• Reduced health disparities: Diverse healthcare teams are equipped to handle health inequities and can help all patients receive necessary care.

Strategies to Improve Your Diversity and Inclusion

Adjusting your business and recruiting practices can help you become more equitable and diverse in your recruiting efforts, helping you attract top talent and expand your candidate pool. Some ways to do so include:

Create Inclusive Job Postings

Creating an attractive and inclusive job posting is the first step toward attracting candidates from other backgrounds. Your job ad should emphasize the required skills while using neutral language and avoiding gender-specific terminology. Additionally, your ad should list only the necessary qualifications, omitting optional requirements. Ads should also avoid corporate tone and business speak, which can discourage some applicants from applying.

Seek Out Diverse Job Searchers

Expand your job posting’s reach by exploring multiple sourcing channels. Targeting online job boards, using social media platforms, attending job fairs, and partnering with experienced recruiters can help you attract diverse candidates. You can also share your job postings with organizations in the communities that work with diverse populations.

Highlight Your Diversity in Your Marketing Efforts

One of the best ways to attract new and diverse talent is to highlight your existing diversity in your marketing efforts. Feature the different backgrounds and experiences of your staff members in social media posts. Discuss how demographics affect treatment or how the population of these groups view medical care. Collaborate with an experienced marketing firm who can expertly and tactfully showcase your team’s diversity.

Create an Inclusive Culture

To retain diverse employees, you need a culture that welcomes and values them. Including more religious holidays, offering flexible work hours, and encouraging a healthy work-life balance can attract jobseekers from various backgrounds.

Track Progress With KPIs

You won’t know if your company is effectively recruiting for diversity if you don’t establish baseline metrics and track your key performance indicators (KPIs). Once you identify what successful diversity recruiting looks like for your healthcare organization, it’s easier to track your success. Progress may feel slow, but small steps help you reach your goals.

Diversify Your Recruiting Efforts With AMNY Health Marketing

Attracting and retaining top talent can be challenging. However, the right marketing tactics can help you reach new candidates from varied backgrounds. At AMNY Health Marketing, we have the knowledge and capabilities to help your healthcare company improve its diversity recruiting efforts and achieve marketing success. To learn more about our services, contact us today.