Innovation and Creativity in Travel Marketing
The travel industry is wide-ranging, comprising travel agencies, conventions and visitors’ bureaus, hotels, attractions, and more. You’re often not just competing against one hotel or destination but also related organizations that might partner with your competitors. There’s no doubt you face stiff competition. In marketing, innovation and creativity are the antidote to standing out. The award-winning creative team at AMNY Travel Marketing wants to help you experience marketing success and here explains why you want to embrace innovation and creativity.
Why Focus on Innovation and Creativity?
You may already have a marketing strategy in place. It’s yielded results in the past, so you might wonder what’s the value of changing your approach. Many factors make it necessary to evolve your marketing tactics sometimes. Consider how the following might influence your strategy:
Sustainable Travel
Across nearly every industry, sustainability is becoming a bigger priority for consumers. Research from Statista indicates that 80% of global travelers think sustainable travel is important. Your business is likely already making efforts toward greater sustainability, but are you communicating these efforts to your audience? Sustainability reports, news stories, and similar materials are ways to convey you’re backing up your claims with real action. This builds engagement and trust among eco-conscious consumers.
Sustainable travel also offers an opportunity to explore technological innovations. For instance, daylight harvesting is one way to introduce sustainability in a hotel or resort. This technique uses smart technology to adjust lighting based on the amount of natural light at different times of the day. It empowers greater energy efficiency but can be adjusted manually to a guest’s comfort, as well.
Different Generational Expectations
Regardless of generation, everyone wants to enjoy their time away. But not everyone has the same perspective on what it means to have a good vacation. Gen Z is a growing consumer group influencing many industries, including travel. These audiences tend to value environmental and social concerns when making decisions. Travel businesses like yours are encouraged to think creatively to convey their commitment to sustainability and diversity, equity, and inclusion (DEI) to resonate with these travelers.
Convenience for a Rejuvenating Travel Experience
Traveling is involved, whether taking a flight or driving to the destination. Even if you’re only visiting a nearby attraction for the day, there’s potential for difficulties. So, travelers appreciate businesses that simplify their experience so they can focus on the fun.
However, labor shortages can make streamlining the customer experience challenging. This is where automation technology comes in. These technologies help simplify operations so your team can operate efficiently, but they also have implications for your customers. For instance, you can leverage software that makes it easier to book stays or visits. You might embed this technology into your web pages and other marketing content, enabling travelers to plan their trips seamlessly.
Functions like these not only please travelers. They can also increase the likelihood that prospects reviewing your website, social media channels, and more become customers.
Technological Advancements for Personalization
Personalization is a key consideration for all marketers. In travel/tourism and hospitality, this looks like tailored itineraries and customized offerings in rooms, among other amenities. Advanced technologies are integral in enabling personalization. For example, consider the impact of Internet of Things (IoT) devices. Many guests’ homes are equipped with smart technology, which affords convenience. Hotels might invest in similar technology, such as voice technology to communicate with hotel staff.
Data also drives personalization. Artificial intelligence (AI) and related technologies enhance data analytics, helping you keep on top of changing preferences. This intelligence can improve the tailored experiences you offer, boosting customer satisfaction and giving you a competitive edge.
In addition to convenience, emerging technologies like these deliver a luxury experience. Thinking outside the box is often what helps travel businesses stand out. But this isn’t the only reason to be innovative. When you provide your target audience with more value, it may allow you to offer products and services at a premium. Make sure you incorporate amenities like these in marketing materials, attracting travelers looking for a luxury, technologically enabled experience.
Find a Full-Service Partner in AMNY Travel Marketing
No industry is immune to change, but some evolve more often than others. Travel businesses face shifting customer expectations, technological developments, and other trends that may impact the effectiveness of their marketing. Innovation and creativity are paramount in ensuring your strategies can evolve.
You might recognize that your marketing strategy can’t keep up with today’s demands but aren’t sure where to begin. At AMNY Travel Marketing, we’re a full-service partner that leverages multiple capabilities to help you attract travelers and increase bookings. Contact us today to learn more about our creative services.
