Recruitment Trends for 2023
Trends with unemployment are looking brighter in 2023. In a study of the changing employment situation, United States Bureau of Labor Statistics found that the unemployment rate fell to 3.5% in December 2022. Compare this with the over 14% unemployment rate in June 2020.
At the same time, new developments in recruitment are changing how businesses think about marketing to potential candidates. As your organization navigates an increasingly competitive job market, AMNY Recruitment Marketing discusses trends and recruitment marketing tips to help you create more meaningful and effective campaigns in 2023.
Increasing Demand for Remote and Hybrid Work Models
While hybrid and remote work situations existed before 2020, the COVID-19 pandemic pushed these models into the spotlight. According to a Gallup survey of more than 140,000 U.S. employees, 32% of workers prefer working remotely, and 59% favor the hybrid approach.
The remote and hybrid models give workers the flexibility to attend to other responsibilities. Mentioning that your organization allows employees to work either entirely remotely or at home and in the office can convey you care about their needs and obligations outside the job.
Implementing a hybrid model may look different depending on the industry. If it’s not realistic for employees to choose which days they work, consider a fixed approach with set days when employees can work at home and in the office.
Growing Interest in Company Values
When interviewing for a position, the task of making a good first impression is usually on the candidate. However, companies should be aware that applicants walk away with an opinion of them, as well. You can expect more candidates to ask questions about your culture, mission, and beliefs to determine if
you’re the right fit.
One area where businesses should direct more attention is their values. People are becoming more politically, socially, and environmentally conscious to the point where 40% of workers claim they would quit if their employer took a stance on an issue that didn’t align with their perspective according to one survey.
Being clearer about your values may draw in those who might otherwise not give your company much thought. Your values and mission statement act as a written expression of your identity and culture, as well as the goals your team collectively works to achieve.
Fostering More Diverse and Equitable Workplaces
A diverse business gains different perspectives, attitudes, and beliefs that enable teams to think creatively about meeting objectives. Additionally, a diverse workforce is more likely to represent the various people your organization serves. Without a specific diversity and inclusion strategy, a company will struggle to see applicants from multiple backgrounds.
What constitutes diversity and inclusion? Diversity refers to many types of people that make up
communities, including race, ethnicity, gender identity, disability status, and so on. Inclusion is the action required to promote a work environment where every group feels truly supported and empowered to bring their best selves to the job. Another key component is equity. Equity ensures workplace policies and processes are free from partiality, putting certain groups at an unfair advantage.
In addition to giving more opportunities to groups that traditionally face more discrimination, a diversity, equity, and inclusion strategy can open your business to a larger portion of the job market.
Incorporating Branding into Recruitment Efforts
Branding is not only important for attracting customers — it’s a vital aspect of a thriving recruitment strategy, as well. Besides your values, candidates want to know what unique advantages you will provide as an employer in exchange for their talent, also known as your employee value proposition.
If you haven’t thought about branding from a recruitment angle, spend time developing branding goals and crafting the ideal employee persona. With these in mind, think about which marketing channels are best for sharing your branding with potential recruits.
Attain Recruitment Marketing Help Today
If you want your business to experience success with recruitment marketing, you need to stay on top of changing trends, identifying ways to adjust your strategy to remain relevant. Keeping on top of these developments can be overwhelming, but with the right guidance, you can maximize recruitment efforts.
At AMNY Recruitment Marketing, our team specializes in helping organizations pursue more efficient and cost-effective hiring through digital capabilities. Our comprehensive marketing solutions includetargeted digital content, search engine optimization (SEO), social media marketing, and more, enabling companies to connect with job seekers across the U.S. and the world. Contact us to speak to a recruitment marketing expert today.