A mail survey with an online survey link (provided for those who wanted to complete the survey on the internet) was sent to over 3,300 targeted households within the specific region that the healthcare organization serves. The survey included 10 questions and took roughly 2 minutes to complete.
Follow-up reminder calls were placed to nonresponding households to boost response rates. A total of over 330 responses were received from the mail survey. This response rate of 10% was considered outstanding for a blinded mail survey to the targeted demographic.
A full report was created and sent to the healthcare organization. The findings and outcomes of the market research were shared through an in-person debrief at the AMNY offices. The report included key themes and recommendations, an infographic, and question-by-question results.