KPIs for search, social, email, display, and sponsor content routinely exceed industry averages. Critical to the success of this relationship has been the strategic oversight and unique tools the Advance team brings to this client.
Audience targets are built with unique data sources:
- first-party data from the client (e.g. CRM analysis and audience matching)
- unique data sets such as captured device IDs from home game attendees and visitors to other regional events
- deep data generated by Advance’s leading local news and information site for the market and the region