Social Media Marketing Trends to Watch
Of the various digital marketing strategies you can employ, few offer the potential for creativity like social media. From longstanding platforms like Facebook to sites like TikTok revolutionizing video content, the opportunities for marketers seem endless. One thing else is true about social media – it’s always evolving. Discover key trends in social media marketing to keep on top of this year with Advance Media New York.
SEO for Social Media
Search engine optimization (SEO) is an established strategy of digital marketing. Businesses have used it for their web pages to rank higher on search engine results pages for years. Increasingly, consumers are using social media as their primary means of search. This is especially the case for consumers in the Gen Z crowd. Although Gen Z only represents a portion of the population, research indicates it’s currently the largest consumer group globally.
Compared to web pages and blogs, social media content tends to be short form. Incorporating keywords and phrases might be more challenging – but not impossible. Marketers can explore ways to include more keywords, such as using metadata like hashtags or captioning on videos.
The Value of YouTube Shorts
YouTube has come a long way since its origins. Although YouTube still focuses on video content, it’s become more of a search engine than a social media platform. What’s especially noteworthy about YouTube is its staying power and ability to appeal to a wide range of consumers.
Part of YouTube’s success is its willingness to adapt. For example, marketers want to keep watch of YouTube Shorts, a new function that offers viewers bite-size content. It’s similar to TikTok but without the regulatory concerns and negative buzz. YouTube Shorts combines the search engine aspects of the social media platform with many consumers’ preferences for more digestible content. If you haven’t already, you might consider YouTube Shorts to engage your target audience.
The Rise of Nano-Influencers
Most marketers recognize the value of social media influencers. You might have heard of micro-influencers, which are accounts with between 10,000 and 50,000 followers. It might be difficult to see the value in partnerships with influencers with fewer followers than that. However, there’s another group gaining traction – the nano-influencer.
A nano-influencer is an account with 1,000 to 10,000 followers, and its impact can sometimes be greater than a micro-influencer’s. Nano-influencers are closer to the people they follow, which can foster authenticity. Compare this with celebrity influencers, who might feel untouchable. Research suggests that most consumers prioritize authenticity when determining which brands to support.
Small businesses with a niche audience will find a partnership with a nano-influencer especially beneficial. This ties in with authenticity. If your target audience is inclined not to trust macro- or even micro-influencers, a nano-influencer offers someone who accurately reflects their lifestyle.
What’s more, these influencers tend to charge less, which can help your business reduce partnership costs. Since they often work with your company for less, it can convey that they’re motivated by a belief in your products and services over money. This furthers the authenticity of their content.
Impact of Artificial Intelligence on Social Media Marketing
Artificial intelligence (AI) has touched every aspect of digital marketing. Perhaps where AI plays the biggest role in social media marketing is the metaverse. This refers to a range of technologies that bridge the physical and digital world, such as virtual or augmented reality. As the new branding suggests, one social media platform that’s been very intentional in exploring the metaverse is Meta.
Formerly Facebook, Meta’s rebranding represents a possible future of social media. One notable innovation is Meta AI, an AI-powered chatbot designed for several social media platforms. This chatbot goes beyond the capabilities of traditional chatbots and can be tailored to meet specific user’s needs.
Meta AI reminds us of another chatbot that became the center of much discourse in 2023 – ChatGPT. The popularity of ChatGPT and similar apps will likely increase conversation about chatbots and other AI-powered innovations in 2024. Of course, businesses also want to be aware of the potential for government regulation and how it might alter the use of such technology.
Social Media Marketing with Advance Media New York
Social media is just one part of your wider marketing strategy. Do you have the expertise to keep on top of evolving consumer preferences, technological developments, and other trends? At Advance Media New York, our team offers the latest marketing solutions to meet today’s requirements.
Our social media marketing team can help you decide which channels make the most sense for reaching your target audience. We help you develop a strong social media presence that increases engagement with current and potential customers. Contact us today to learn about our services or more marketing tips.
