Gold Winner in the 43rd Annual Telly Awards International Competition

Out of 12,000+ entries from all 50 states and 5 continents, the Creative Services team here at Advance Media New York has been selected for a Gold Telly Award (see work below). In perspective, only about 3% of all entries worldwide earn this prestigious gold honor. The award was for a long-form, storytelling video created for a local business in Syracuse, NY – Roma Tile & Marble. Our creative team had a vision of telling their story in a way they had never done before. Roma Tile & Marble wanted to showcase their craftsmen cutting and polishing countertops in their manufacturing space.  This personal touch is something customers don’t get from a larger national store. Within this one video Roma Tile & Marble also wanted to showcase their two-story showroom and speak to the history of their business. The goal was tie together all of these story elements in a powerful and emotional way – which is exactly what our creative team accomplished.

The Telly Awards is the premier award honoring video and television across all screens. Established in 1979. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry. Some other companies who’ve won a Telly Award include: American Documentary Inc., American Red Cross, The Artery, Adult Swim, Autodesk, Bloomberg, BBC Global, BET, Best Buy, Christies, Condé Nast, Complex Networks, DC Entertainment, Discovery Communications, Disney, Electronic Arts, ESPN, FORTUNE, GLAAD, HBO, Hearst, Jennifer Garner, Microsoft, MLB, NBC, Nickelodeon, Netflix, Partizan, PBS Digital Studios, PlayStation Studios, Sesame Workshop, Sony Music Entertainment, Smithsonian National Museum of African American History and Culture,Square,The Guardian,Time Warner, Under Armour, Universal, Univision, ViacomCBS.

Visit tellyawards.com to see the full list of this year’s winners!

See the Advance team’s award-winning logo below:

43rd Annual Gold Award Winner

Branded Content – Promotional Video

Client: Roma Tile & Marble

The Team: Kayleigh Tarbet, Matt Sourwine and Debbie Feeley

Roma Tile & Marble is the perfect example of a local business that has deep roots in the Syracuse, NY community. They’ve been in business since 1969 and their showroom and manufacturing space is something to be seen. They have by far the largest selection of tile and countertops in Central New York. They typically just run ads that promote a particular product and price. We had a vision to make a high-end video that would tell their story in a way that they’ve never done. We wanted to showcase their craftsmen cutting/polishing countertops in their manufacturing space – something you don’t get from a Lowes or Home Depot. We wanted to showcase their two-story showroom as well as speak to the history of the business. We wanted to do all of this in a powerful and emotional way.

This long-form video is meant to live on the homepage of their website as a storytelling piece. We’ve also created shorter versions of this to run in ad placements as well. They were thrilled with the final creative.

We’d love to put our talent to work for you! Reach out to us at creative@advancemediany.com or use the form on our contact page.