How social media marketing strengthens relationships with customers
Small business owners understand that building relationships with customers is the key to success. And when it comes to digital marketing, social media offers a way to grow those relationships online. Not only do a majority of Fortune 500 companies use platforms such as Facebook and Twitter to bring attention to their brands1, but 75% of online Americans report that they are more loyal to companies that promote their products on social media.2
“Effective social media engagement can take one positive engagement with a customer and have it resonate throughout an entire community or platform,” says Bethany Case, Senior Digital Sales Consultant at Syracuse Media Group.