comScore recently released a study that finds advertising on premium publisher sites are 3x more effective in driving mid-funnel brand lift metrics such as favorability, consideration and intent to recommend.
The primary driver of this increased effectiveness is the ‘halo effect’ of the contextual environment in which the ads are seen.
Advance Media New York is a digital marketing and media company in Syracuse, NY. Our services include search engine marketing, search engine optimization, content marketing, and social media marketing to name a few. Questions about how our advertising can help grow your business? Contact us at firstname.lastname@example.org or by calling 315-470-0032.
Steve Hodgens, Senior Marketing Manager