Animated Video wins Silver Award in 18th Annual ‘w3 Awards’ International Competition

Congratulations to our Creative Services team here at Advance Media New York and Hunger Solutions New York for being recognized by the ‘w3 Awards’ in their 18th Annual Competition.

The ‘w3 Awards’ are a prestigious celebration of creative excellence, spanning various categories such as web video, website development, online marketing ads, mobile apps, social media, podcasts, and emerging technology. In this year’s fiercely competitive contest, the ‘w3 Awards’ received a multitude of entries from across the globe, representing a diverse array of participants, including advertising agencies, PR firms, digital agencies, in-house creative professionals, web designers, and graphic artists. These entries, a testament to the remarkable talent within the creative industry, showcase the dedication and ingenuity of digital content creators worldwide.

Our Creative Team has proudly secured a Silver Award for their outstanding work on a video crafted for Hunger Solutions New York, a statewide non-profit organization committed to the noble cause of eradicating hunger. The winning video introduces viewers to a captivating, animated character, Wanda, the 24/7 virtual assistant of the Women, Infants, and Children (WIC) program, with whom users can engage in online conversations. In less than three minutes, visitors can ascertain their eligibility for WIC and gain insights into how to connect with their local WIC clinic.

The creative minds at AMNY and Hunger Solutions New York embarked on an imaginative journey to bring Wanda to life through animation, giving her a distinctive voice, crafting her complete physical appearance and surroundings, weaving an engaging narrative, and orchestrating the animation and production of a 30-second video. The award-winning video not only explains the vital services provided by the WIC program but also underscores how Wanda is a dedicated ally in this endeavor. The team is not only thrilled with the final product but also deeply appreciative of the recognition they have received (see the winning video below).

In celebrating excellence on the web, the ‘w3 Awards’ distinguish themselves as the first major digital competition open to agencies of all sizes, ensuring inclusivity across the creative spectrum. These awards are sanctioned by the Academy of Interactive and Visual Arts, an exclusive assembly of top-tier professionals from renowned media, interactive, advertising, and marketing organizations. This esteemed body includes experts from prestigious institutions such as Walt Disney Studios, Lippe Taylor, Meta, Publicis Sapient, Netflix, IBM, NASA’s Jet Propulsion Laboratory, LG, and Wired Magazine, among others.

You can view all the winning entries from the competition on the w3 Awards website.

2023 w3 Awards Winner – Silver

Non-Profit Video

Client: Hunger Solutions New York

The Team: Lea Gonyea, Matt Sourwine, Sarah Gambell, Jennifer Ozgur and Jennifer Matrazzo

Hunger Solutions New York is a statewide non-profit organization dedicated to alleviating hunger. One service they’re focused on raising awareness for is WIC. WIC provides pregnant women, new and breastfeeding moms, and children under age five with healthy food, breastfeeding support, nutrition education, and referrals to other helpful services. Dads, grandparents, and primary caregivers can also apply for children in their care. Together, our AMNY Creative Team and the HSNY team developed a concept where their virtual assistant on their website, Wanda, would come to life to deliver messaging regarding WIC services in an awareness campaign. The campaign not only featured the video our team produced, but also included social media creative, online banner ads, email creative and more.

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