How to put together the perfect marketing plan
Imperative to marketing is a message and an audience. The culmination of how the two come together will [...]
Whoever knows their customers best wins
George Kuhn | Owner and President of Drive Research One thing is for certain, digital marketing [...]
How marketers use digital to drive auto sales
Amina Mecca | Account Executive | Advance Media New York Digital ad spending in the automotive [...]
The myth of fingerprints
Beth Donnelly Egan | Media Consultant For years’ marketers have been chasing the answer to the [...]
Is digital marketing helping your business? Here’s how to tell
Dylan Carpenter | Digital Strategist | Advance Media New York Your business has made the leap [...]
Premium news publishers: A brand’s best friend
Lindsay Marlenga | Senior Director of Visibility | Advance Media New York March was a bad [...]
Your smart phone is smarter than you think
Kayla Crosby | Digital Strategist Intern | Advance Media New York Mobile device capabilities are growing at a [...]
Google Adwords turns 17 this year – and 10 other fun facts
Valerie Rados | Account Executive | Advance Media New York It’s hard to believe that paid [...]
Elements of success for inbound marketing plans
Steve Hodgens | Senior Marketing Manager | Advance Media New York Many marketers prioritize inbound marketing [...]
Why I moved from selling traditional media to digital (and some traditional media)
Mike Kite | Digital Solutions Director | Advance Media New York I sold TV and radio [...]