INTRO

Amtrak provides the public with train services to more than 500 destinations across the nation. For this specific campaign, Amtrak wanted to target students attending college within New York State & those parents that live within New York State. We conceptualized the message, shot video and photos of students, designed the campaign elements, and then using geo-fencing, marketed to students on college campuses. We used a combination of digital display, video, Gmail ads & social ads on a variety of marketing channels to reach both students and their parents to encourage students to choose Amtrak as their means of travel between college and home.